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Understanding What Bounce Rate Is And Why it Matters

You might have heard about the term Bounce Rate from your web designer while talking about SEO. Or you might have seen it on your site’s Google Anal...

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About Google Ads Quality Scores and Why They Matter

Google ads quality scores are a measurement system that calculates the quality of your landing pages, ads, and keywords, and are evaluated on a scale ...

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Email Best Practices Every Small Business Must Know

Even though there are several new marketing platforms for businesses out there, email is still probably one of the most effective mediums today. Just ...

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What Is Conversion Tracking And Why Does It Matter?

To ensure that you achieve your desired results in any aspect of your business, it is crucial that you have specific goals set. This is especially tru...

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Why You Should Focus On Maintaining Consistency on Social Media Platforms

The critical ingredient for maintaining a presence on social media platforms is consistency. It is crucial to stay consistent, to ensure that your aud...

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Why Hiring a Digital Marketing Agency Is Better Than In-House Marketers

There are several benefits of working with a digital marketing agency rather than hiring an in-house marketing team. The digital landscape is continua...

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How To Boost Your Presence On Instagram

Instagram is not just an application that is used for uploading photos & sharing videos. It is also an excellent platform for businesses to boost ...

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Why You Can’t Afford To Ignore Video Marketing In 2019

We now live in a technologically-driven world where information doesn’t count if it’s not original, instant and captivating. People are in...

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Design Aspects Your Business Website Must Have

There has been a significant rise in new elements & unique styles introduced in website design. Adding these new elements in the right proportion ...

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