Our Blogs

• 23 Mar
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• Posted at 12:00 am in Digital Marketing , Email Marketing , Marketing , Social Media Marketing , by Digital Canteen

As small business owners, most of us have made peace with the fact that social media is here to stay. Not only is it an integrated part of our persona...

• 10 Mar
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• Posted at 3:02 am in Email Marketing , Marketing , by Digital Canteen

When it comes to writing welcome emails for newly acquired customers, there’s more than a little finesse that goes into it. When written too casuall...

• 24 Feb
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• Posted at 2:56 am in Facebook Marketing , Facebook PPC , Social Media Marketing , by Digital Canteen

There was a time in the not-too-distant past when the term “social media” was synonymous with Facebook. But, with the rising popularity of social ...

• 10 Feb
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• Posted at 12:00 am in Branding , Digital Marketing , Marketing , Social Media Marketing , by Digital Canteen

Many small business owners hear the phrase “branding strategy” and immediately assume creating a cohesive brand means spending piles of cash with ...

• 27 Jan
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• Posted at 12:58 am in Content Marketing , Digital Marketing , Marketing , Social Media Marketing , by Digital Canteen

As a small business owner, you’re likely used to wearing many hats—CEO, sales director, HR rep, collections agent, bookkeeper…you get the pictur...

• 13 Jan
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• Posted at 8:24 am in Ads , Advertising , Digital Marketing , PPC , by Digital Canteen

Are you interested in using pay-per-click (PPC) keywords to market your business? Does the act of just saying the phrase PPC elicit a feeling of impos...

• 30 Dec
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• Posted at 9:17 am in Email Marketing , Marketing , by Digital Canteen

How important is email marketing for your business? Some business owners put all their eggs in the social media marketing basket…and it’s easy to ...

• 16 Dec
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• Posted at 11:48 am in Advertising , YouTube Advertising , by Digital Canteen

We all know the drill…open up any how-to video, product review, or vlog posted to YouTube, and it is a given that you’ll see an advertisement befo...

• 01 Dec
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• Posted at 12:18 am in Marketing , by Digital Canteen

Given the upheaval in the marketing community over the last 18 months (thanks a heap, COVID), it should come as no surprise that catering your marketi...