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Social Media and SEO: The Dynamic Duo That Can Bring Superhero Success to Your Small Business
  • Posted at 11:43 am in Local SEO , SEO , by Digital Canteen
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Social Media and SEO: The Dynamic Duo That Can Bring Superhero Success to Your Small Business

If you’ve done even the smallest modicum of search engine optimisation (SEO) research for your business, you know just how important your ranking in online searches is for your company. And you’re not alone—in 2020, the global business-to-consumer (B2C) e-market was valued at a mind-boggling $3.67 trillion thanks, in large part, to ever-expanding internet penetration and the fact that cell phones make it so very easy to shop from anywhere.

For most small businesses, the act of getting your products and services in front of potential customers can’t happen soon enough, but jockeying for the top position in internet searches can be challenging…especially when you’re competing against big-box stores with seemingly unlimited marketing dollars.

And that is where social media can be used to level the playing field. While the head honchos at Google will swear up and down that social media does not affect search engine ranking, the truth is it can be leveraged in a way to make a real difference in the SEO of your business.

Here are a few tips that can help…

1. Make Sure Your Social Media Goals are SEO Goals are Simpatico

What does that mean? Well, what are your reasons for posting regularly to social media? To increase brand recognition/awareness? To generate more leads? To increase sales?

Whatever the answer is for your business, it should align with your SEO goals. Understanding what your goals are will go a long way in increasing the effectiveness of both SEO and social media and keep you from reinventing the wheel. After all, that keyword research you’re doing for SEO can also be applied to social media posts in order to capture the attention of your audience and increase the likelihood that they will share your content….which, in turn, can have a real effect on your search ranking.

2. Your Social Media Presence Boosts Brand Awareness…Which Helps SEO

As we mentioned earlier, getting the name of your business in front of as many online viewers as possible is the key to growing your business…after all, how can customers purchase from you if they don’t know your business exists? But fighting for first page ranking in search results is tough. Thankfully, social media can help.

Investing the time to grow the social media presence of your business is worth the work. As you establish your brand as an expert within your field, current followers will grow to trust your business and start sharing your content, thereby increasing awareness. You can further this impact with the use of strategic hashtags and by encouraging happy customers to share their experiences with your products and services on their own social pages (making sure to tag you in their glowing reviews, of course).

You’ll likely see a correlation between the amount of engagement your social media posts receive and the number of visits to your website. And, as the number of searches for your website go up, you can expect your SEO ranking to follow suit.

3. Social Media, SEO, and Link Building

If you are a regular reader of our blog (thank you!) you may have read our last entry on the importance of link building to boost the search engine visibility of your business (if you missed it, you can click here to read it). Any time another site embeds a link to your website or blog page, they are giving your business a digital thumbs up…and search engines take notice. The more backlinks your content receives from credible sites, the better it is for your rankings.

It’s important to note that social media shares of your content do not count as link building…but the more content you create that is shared on social media, the more you elevate the status of your business, and the more likely it is that your industry peers will reference your content in their own posts with embedded links…and that, my friends, does indeed have a positive effect on your search engine rankings.

And so…

At the end of the day, social media is an important component, not only in your company’s marketing plan but also in boosting the search engine ranking of your business. Perhaps you’re interested in improving the quality of your social media content or increasing the frequency of your posts. Or maybe you’ve got the social thing down but aren’t sure how to maximise the effect social media has on your SEO ranking. If you just aren’t sure how to make the dynamic duo of social media and SEO work in your favor, contact us at Digital Canteen. Our SEO gurus know how to ensure your business shows up at the top of the search list and is the first choice seen by potential clients. And our customised social media strategies are tailored to your business and designed to create quality content that will build connections and positively affect your search rankings.

By harnessing the power of social media in conjunction with SEO, you’ll have a secret weapon that will make a real difference in the success of your business.

Thanks for reading,
Digital Canteen Team

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