Put simply, Search Engine Marketing (SEM) is the strategic placement of your paid content online. Of course, it’s a little trickier than that, but when done right, SEM helps to target your relevant audience using engaging content that connects and converts.
With digital clutter growing by the day, SEM is an essential tool for any product or service-based business that wants to see their marketing investment return real, measurable results. We use our marketing background to deliver creative content that resonates with audiences to make sure you're getting bang for your buck.
Firstly, we create a profile of your ideal customer, who they are, what they are interested in, and where they hang out online. We design an offer that appeals to them and setup a strategic campaign for you to maximise the results. We can target people when they are directly looking for you on Google, or we can target people based on their interests when they are on other sites such as social media. Either way, you’re only paying to get in front of people that are relevant to your business.
The right campaign depends on your offering, average sale value and advertising budget, so we spend plenty of time in the researching phase to design a campaign that works for you and doesn’t burn your budget.
SEM provides immediate results when it comes to increasing your 'business's visibility online. Other organic marketing strategies like SEO can take time to meet their potential, but with SEM, you'll see traffic flow to your website straight away.
We create designs that keep up with the changing digital market and make sure your website is loved by your customers.