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YouTube is a video sharing service in which users can share, watch, comment, and upload a wide range of videos. This platform can be accessed on laptops, PCs, and mobile devices, making it a highly unique space for both advertisers and creators to market their services and products.

A Massive Retargeting Opportunity

Most individuals prefer well-made videos over reading, as videos are visually appealing and presented in an intriguing format. Today, YouTube is dominating the social media world. Thanks to its video-sharing capability, it has catapulted marketing to a whole new level. However, many people wonder whether YouTube can be put to better use through remarketing tactics.

To effectively boost engagement and drive conversions, you need to be precisely where your shoppers are. Whether they are on desktops, mobile devices, or tablets, you have to take full advantage of video’s popularity. Videos are highly effective because of their ability to capture audience attention. Once the content is personalised, it can have a significant impact on brand awareness, cross-channel touchpoints, and product decisions.

The next stage of remarketing includes the implementation of YouTube videos. Google is slowly trying to make searching and advertising an aesthetically pleasing experience. Video advertisements are ready to bridge that gap. Remarketing using YouTube videos enables you to:

• Draw the attention of your potential consumers by explaining why your product will prove beneficial to them.
• Rather than writing it down in text, you connect more effectively with your consumers by demonstrating in a 30-second clip how your products or services work.
• Drop the 70-character limit of traditional texts by presenting information in a visually appealing format.

You will undoubtedly reach qualified leads by merging video advertisements with remarketing.

YouTube of Remarketing Purposes

By uploading videos of your products and services on YouTube, you can determine how to market your brand effectively. When your viewers share these videos, it increases the visibility of your brand.

Remarketing is made possible by YouTube because your viewers engage and share your videos. The true essence of remarketing is reaching out to consumers who have previously watched your videos, shared them, or visited your channel. You can remarket by targeting these specific viewers when they visit other channels on the Google Display Network. You can only remarket to visitors who have:

• Subscribed to or unsubscribed from your channel
• Liked or disliked your videos
• Shared your videos
• Visited your channel
• Viewed your videos
• Commented on your videos

Video Remarketing – The Benefits

Through remarketing, YouTube presents a rather unique engagement and networking opportunity for marketers. The benefits of video remarketing include:

• Demonstrates your product in a short time
• Improves your performance and bid by using analytics
• Beneficial in location targeting
• Captures the viewers’ attention persistently
• A unique form of soft-selling your products or services

How Does Video Remarketing Work?

Similar to Google remarketing, the only difference is that YouTube remarketing includes video content. Once a potential consumer watches a video on your channel, the viewer will receive a unique cookie. With the use of AdWords, you can track the viewer and remarket. Google Display Network enables you to target viewers by displaying your promotional content. The objective is to ensure the viewer clicks your advertisement, revisits the site, and if all goes well converts.

This makes it crucial that you save both time and money by targeting a specific group of users. There are two ways you can achieve this:

• Selecting them based on their interests.
• Select customised formats. For example, topic or product.

In Closing

Remarketing is the perfect approach to target those who failed to convert even though they visited your YouTube channel or watched your videos. Several marketers are incorporating YouTube remarketing campaigns to attract such users. To ensure that these users revisit your business site, you can display specific ads or videos to them.

While YouTube remarketing is a very effective way to increase your conversion rate, it needs to be handled systematically. For that you need digital marketing professionals that can handle this aspect of your overall marketing strategy.

For excellent responsive web design, custom/ template sites, CRM automation, and results-driven online marketing strategies, call Digital Canteen at 02-9025-4304 to discuss your project details; we will get your project started as quickly you want.

Thanks for reading,
Digital Canteen Team
02-9025-4304