The Importance of Responsive Design in 2020
Responsive design is now a crucial aspect of web design. People often wonder what the term means, and whether or not they should consider implementing responsive design for their websites.
In case your website suffers from various problems on different platforms, responsive design can help you solve most of them. It makes your site mobile-friendly, effectively increases the amount of time users spend on it and greatly improves its appearance on devices that have both small and large screens. Besides, it will also help improve your search engine rankings. Read on to learn more about the importance of responsive design in 2020.
Responsive Design – What Is It?
Responsive design is essentially the way a website is put together so that it scales the content and other elements automatically to match the screen size of the device it is being viewed on. It ensures that the images fit perfectly within the size of the screen and ensures that viewers on mobile devices don’t have to take any extra effort to read the content.
The primary goal of responsive design is to avert needless scrolling, panning, resizing, or zooming that mainly occurs with sites that haven’t been optimised for various devices. This makes it challenging to navigate these sites, and can possibly cost you customers, as well.
Besides, by having a responsive website design, you no longer have to create a separate mobile website for smartphone users. Rather than creating multiple websites for various screen sizes, you only have to design one that will match the screen on the devices by automatically scaling up or down.
Here are a few stats on how mobile usage has increased in 2020 and will continue to grow in the future:
- 80% of viewers used mobile devices to search the internet in 2019.
- More than 75% of shoppers now use mobile devices in addition to shopping at physical stores.
- 40% of online transactions are now carried out via mobile devices.
- Roughly 50% of all websites are implementing responsive web design that works on all devices.
- After a bad experience, over half of your mobile users will switch to your competitors.
- Website speed is essential for more than half of all mobile users.
- Roughly half of the users read online reviews of purchases on their mobile devices.
These statistics clearly indicate that mobile devices are here to stay. In 2020 it has become a must for businesses to have mobile-responsive sites.
It’s Crucial to Invest In Responsive Design
Keep in mind that we now live in a multi-screen society, and a website must be accessible across various devices. You would not know what device a potential customer is using to view your site.
Recent stats indicate that it’s essential for businesses to appeal to desktop, as well as mobile viewers. In 2020, the number of mobile users greatly outnumber desktop users, and as smartphone accessibility increases so will the number of users.
Furthermore, mobile-friendliness is now a ranking factor in search engine algorithms, which means mobile sites that are not mobile-friendly can potentially lose ground in search engine results. This is primarily because they’re not delivering a good user experience for mobile viewers.
Benefits Of Opting For A Responsive Web Design
It is incredibly expensive to maintain different websites for desktop and mobile device users. You can save a great deal of money by implementing responsive design, and consequently eliminate the costs of running a separate mobile website. You can invest in a single site to appeal to all viewers.
A responsive design enables companies to make quick changes to the site. It becomes exceedingly easy as you no longer have to make changes to two separate sites. This makes tweaking the design or fixing a typo on the site relatively straightforward.
3. Enhanced User Experience
Another essential aspect for website owners is user experience. You want users to find your website useful, and make it easy to convince them to revisit the site. If a customer visits your website, and it takes too long to load, or the image resolution is weak, it harms your company’s reputation and makes you look unprofessional.
However, responsive design offers customers with enhanced user experience and convinces them to delve a little deeper into your site. Content is viewed much quicker as scrolling and zooming are eliminated entirely. This improves the overall impression that viewers have about your website.
4. SEO Gains
To effectively boost their ranking of Google search engines, many companies implement an SEO strategy. The higher you rank, the greater are the chances of viewers coming across your website. Responsive design can help with SEO as well, as Google favours mobile-friendly sites.
For excellent responsive web design, custom/ template sites, CRM automation, CRM automation, and results-driven online marketing strategies, call Digital Canteen at 02-9025-4304 to discuss your project details; we will get your project started as quickly you want.
Thanks for reading,
Digital Canteen Team