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Everyone knows precisely how crucial it is for their business to be accessible on Google. The current marketplace is exceptionally competitive, and even the smallest of businesses have an online presence. If you want to make your mark and be visible to online users, you need to make sure that your Google My Business listing is optimised and updated.

While most businesses focus on their digital advertising and marketing efforts, they tend to overlook this critical aspect of search. The Google Platform automatically adds your business listing to this directory; however, most local businesses are not aware that they need to go ahead and claim their listing.

Once you claim the listing, what you do with it is a different ball game altogether. The only way you can use this online tool to your benefit is if you optimise it correctly. Here are specific pointers that can help you achieve this objective.

Tips to optimise a Google My Business Listing

1. Ensure that your phone number and address are accurate

This may seem very obvious. However, listings with incorrect phone numbers and physical addresses are quite common on Google My Business. These inaccuracies could exist due to typos or because you have recently changed your address and not updated it on this platform. Either way, any mistake that you make in your listing on Google My Business, could result in you missing out on a significant chunk of revenue, which can impact your business’ bottom line.

2. Include your Business Hours

Just as your phone number and address details are crucial, your business hours also need to be accurate on your Google My Business listing. After you have added the standard business hours, make sure that you update those whenever there are different trading hours or holiday periods. If the hours do change, make sure that you keep the listing updated as required.

3. Incorporate a Link to Your Business Website

While it is crucial to make sure that your contact details are added correctly on your listing, you also need to ensure that your business website link is included as well. Some business owners believe this is not required because all the essential information already features on their listing.

However, most users would also like some additional information about the services and products that you offer. If you have your listing there, they might visit your website which can lead to added sales. Also, some users share the link with people they know which helps expand your reach without you having to make any special efforts.

4. Post Photos of your Business to Your Listing

Photos are an excellent way to optimise your Google my business listing. Post photos of the interiors and exteriors of your business or any of the popular products that you offer. If you are a service-based business, you can post pictures of your employees. This is an excellent way of promoting your business and also helps to humanise your brand. Sometimes this can also encourage your customers to upload their photos as well.

5. Always Respond to Reviews and Comments

Customers will post reviews when they are very upset or satisfied with your services product. As a business owner, you need to use both of these as opportunities to communicate with your audiences. It also helps to demonstrate your professionalism and the fact that you take your business very seriously.

Responding to all positive comments on the listing shows that you value your customers’ opinions. Similarly, when you respond to negative reviews, it gives you the chance to turn the customer experiences. If that does not happen in every case, you still can understand the things that went right and the improvements you can make to address issues in the future.

6. Include Questions & Answers

Every business owner knows that customers ask some very general questions such as “How long have you been in business?” Or “Which are your most popular products?” etc. It is a good idea to add these questions and answers to the correct section on your Google My Business listing. It will give your potential customers some idea about what your business is all about.

Other Things to Include

Some of the other things you can include on your Google My Business Listing are:

• A Booking Button so your customers can make reservations online if you are a service-based business.
• Use the dashboard on the system to see how customers are interacting with your brand.

At first glance, it may seem like optimising your Google my business listing is very complicated and overwhelming. However, it is necessary to keep this aspect of your online presence updated at all times. Hire the services of experienced digital marketers who will be able to help you optimise your online presence, including your Google My Business listing.

For customized responsive web design services and custom/ template sites, or even CRM automation, and results-driven digital marketing strategies, call Digital Canteen on 02-9025-4304. Discuss your project details with our team, and we will get it started as quickly as you want.

Thanks for reading,
Digital Canteen Team
02-9025-4304