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The Role of Landing Pages in Your Business’ Marketing Success
  • Posted at 12:43 am in Digital Marketing , Landing Page , Marketing , by Digital Canteen
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The Role of Landing Pages in Your Business’ Marketing Success

Let’s say that you have a brilliant ad campaign, and AdWords and your social media channels are all generating leads. However, you’re still having a tough time converting those leads when they visit your site. Although bounce rates generally vary by industry, the most common way you can increase your conversion rate is by improving your landing pages.

The purpose of landing pages is to capture leads and move them further down the sales funnel. However, your landing page will only capture leads when executed correctly. It is one of the most essential elements of your marketing success. Landing pages help in:

  • Increasing conversions
  • Growing your email list
  • Reducing bounce rates
  • Generating insights and data which will prove useful for future campaigns, and help you learn about your customers
  • Improving brand awareness by making customers more engaged. This is achieved either by encouraging them to make a purchase or submit their contact information.

Key Features of Landing Features

Basic features such as the right fonts, a good layout and proper navigation make your website engaging for your visitors. Other than that, a few other essential features include:

  • Quality images
  • Fast loading speed
  • Great copy

Your landing page also needs to be relevant. The number one reason why customers might bounce out of the process is lack of relevance. For example, a Google ad for a specific keyword query should directly take the customer to the most relevant landing page on your website. The customer will definitely bounce out if the keyword leads them to any random landing page that’s only designed to capture information. This is something you need to keep in view while creating landing pages.

Essential Aspects to Consider For Landing Pages

1. Direction Is Vital

It would be incredibly challenging to optimise a page for best performance if you, yourself don’t know what you want to get out of it. Determine precisely how you want the campaign to impact your business, and what it offers your consumers. Only once you understand your goals, will you be able to create a valid page that will help you achieve your goals.

2. Incorporate a Conversion Funnel

Your next step is to incorporate a conversion funnel in your landing page. This will urge the user to take action. However, in case the action is not completed, you should have steps to ensure that the leads come back and attempt to achieve the desired action. Aside from your landing page, conversion measures can be implemented through remarketing and email marketing as well.

3. Several CTAs

Adding multiple Call-To-Actions are essential for the conversion funnel. They help by bringing consumers back to make a sale, give their information, or complete any other action that you deem necessary. Ensure that you include a CTA at various steps of your landing page. However, maintain a persistent tone without being too aggressive.

4. Maintain Relevancy At All Times

Creating high-converting landing pages is about keeping the psyche of consumers in mind. Landing pages are where exchange occurs. Businesses want consumers to give their information to move them further along the sales cycle. To agree to this exchange, consumers often want companies to provide them with some value. This could either be in the form of a consultation, an email with more information, or even a brochure. However, it is crucial to ensure that you are delivering them the value that they expect, or they will definitely bounce.

Consumers are now smarter, and they expect nothing less than quality marketing. When it comes to landing pages or your marketing activities, you should avoid being complacent. Marketing is all about optimisation and constant experimentation to stay relevant. Your strategy has to move along with the needs of customers.

For excellent responsive web design, custom/ template sites, sales process support, CRM automation, and results-driven online marketing strategies, connect with Digital Canteen on 02-9025-4304 to discuss your project details, and we will get your project started.

For excellent responsive web design, custom/ template sites, sales process support, CRM automation and results driven online marketing strategies, feel free to connect with Digital Canteen at this number – 02-9025-4304.

Thanks for reading,
Digital Canteen Team

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