Understanding What Bounce Rate Is And Why it Matters
You might have heard about the term Bounce Rate from your web designer while talking about SEO. Or you might have seen it on your site’s Google Analytics report. Bounce Rate measures the effectiveness of your website and other marketing materials. Here we go in-depth about what Bounce Rate is, and why it is incredibly important for SEO and an increased conversion rate.
Bounce Rate – What Is It?
As stated by Google Analytics, your Bounce Rate is essentially the percentage of bounced visits, meaning the number of visits where people have left your website from the landing page. It is the measurement of your visit quality; having a higher Bounce Rate generally means that what you’re offering isn’t relevant to visitors.
Exit Rate and Bounce Rate are entirely different. Bounce rate indicates the percentage of visitors who left after visiting a single page. On the other hand, the exit rate shows the visitors who exit your site from a particular page after visiting it from another place on the same website.
For example, a visitor who first clicks on a service page and then leaves gets counted in the exit rate. However, while deciding your website’s ranking, both, your bounce rate and exit rate are core indicators for Google.
How is Bounce Rate Calculated?
The equation for calculating the Bounce Rate is relatively straightforward. The overall visits to a single page is divided by the total number of entries on that page. Besides clicking the Back Button, there are several other actions a visitors can carry out that counts as your Bounce Rate, such as:
- Clicking a link for a different website
- Moving to a sub-domain
- Closing the site
- The session times out
- Tying a new URL
Bounce Rate – What Is Considered To Be Good?
Each website or industry differs in one way or another; this means there is no single rate that can be considered as a standard. Businesses should compare their site with companies that provide similar services.
- Retail Sites – 20-40% Bounce Rate
- Service Sites – 10-30% Bounce Rate
- Content Sites – 40-60% Bounce Rate
- Portals – 10-30% Bounce Rate
- Lead Generation – 30-50% Bounce Rate
The Best Ways to Improve Bounce Rate
There are several things you can do to improve your Bounce Rate; however, you should first consider focusing on avoiding the things that can affect your Bounce Rate. Factors that Impact Bounce Rate Negatively:
- Surveys, streaming videos, pop-up advertisements, or music
- Slow web page loading time
- Design of the landing page
- Links to external sites
- Ad & landing page messages
- Purpose of page
Steps to Improve Bounce Rate
- Offer visitors relevant content
- Speed up your page loading time
- Create a simple navigation menu
- Remove pop-up ads
- A link to a glossary page that specifies industry terms
- Avoid using external links, or consider having them open in a new window
Focus On Optimised Content
You will benefit the most by targeting keywords for which you can quickly provide your visitors with high-quality and relevant content. The search engines will supply higher traffic. The more superior your content is, the more likely visitors will be to linger on your site. It will eventually result in you achieving a higher conversion rate as well as increased sales and sustained profitability.
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Thanks for reading,
Digital Canteen Team