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What companies don’t realise is that the world of the internet is exceptionally tricky. For the uninitiated, digital marketing could leave you bamboozled with its sheer unpredictability. One moment you would be on top of your digital marketing game and the other instance you would find yourself grounded, wondering what hit you and where the blow came from.

PPC and SEO are two such online vehicles that drive traffic to your website. Both of them help enhance the views that come to your website, thereby improving the visibility of your organisation. All of this making your head swim? Let’s backtrack a bit. Stay with us, and we will help you make sense of these complex concepts.

What is SEO?

If you have done anything on the internet with your business, chances are you have heard about Search Engine Optimisation. Popularly known as SEO, it is the active process of using certain specific “keywords” linked to you and your business. You consciously couple it with very superior relatable content so that your website stands ranked high on the search engine pages.

Now SEO involves bringing in the right kind of customers. That means people who are looking specifically for you. These are the customers who are interested in buying your product. If you tap them well, they will pay for the product or service you offer.

You have to stay on top of the SEO game as the search engines change their algorithms frequently to provide more and more relevant content to the customers. It is therefore essential to keep making your SEO strategy robust and answer to these changing needs.

What are the advantages of SEO?

Other than being the primary source for bringing in your actual paying customers, SEO can provide a fantastic user experience.

You can go ahead and reap the rewards of your excellent content for quite a long period as it gets pushed to the top of the heap organically every single time.

Other than helping you stay ahead of the curve with your competitors, it also is an excellent brand promotion opportunity for your brand.

What is PPC?

Businesses have adopted the pay-per-click or cost-per-click model, and they pay for every visitor who clicks on their ad.

This technique involves strategic ad placements on any ad-platform.

There are numerous ones now. But it all started with Google Ads. Today Amazon, Microsoft, etc. are fine-tuning their models and taking the battle to Google.

Your PPC advertisements can take the shape of mere text ads as often seen on top of the organic search results in the search engine pages. You can even offer a visual ad in the form of display ads for your products and services. As a third category, you might have come across Shopping ads that hold core details about the product and its price.

What are the advantages you reap with PPC?

PPC gives visibility to your websites and simultaneously to your products very fast. You can make a severe dent in your customers’ armour by using PPC to drive potential customers consistently to your website.

PPC gives you the possibility of showcasing your ads to a large chunk of those people who are actually on the lookout for the products you have on offer. These are called target customers.

Using PPC with ad platforms, you can quickly gauge how well a particular ad is doing and track individual metrics. It is a win-win, no doubt.

Both SEO and PPC have their advantages

But can you fathom the potential of both of them working together? You can use those PPC data to ramp up the quality of your SEO content. The keywords are the key here. If you keep at it, there will come a day when you will see that gradually your website is getting more traction and excess visibility on the search engine pages.

Cost-wise it might be an excellent strategy to transfer those high-cost keywords to your organic searches, thereby reducing your spending.

No matter who you are and what your business is, it’s essential to take a step back and try and understand what strategy you would love to follow. We have highlighted the benefits of each strategy individually, but we are also betting high on the benefits of combining PPC with SEO.

Wouldn’t it be amazing now, to think when a potential customer searches for a product or service similar to what you are offering, your website turns up as the topmost results in organics search results? But you are also present as the top paid result (read ads).

For excellent responsive web design, custom/ template sites, sales process support, CRM automation, and results-driven online marketing strategies, call Digital Canteen at 02-9025-4304 to discuss your project details; we will get your project started.

Thanks for reading,
Digital Canteen Team
02-9025-4304