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How Digital Marketing is Evolving

How Digital Marketing is Evolving

With each passing day, our world is becoming increasingly technology driven. Today, there is hardly any aspect of our lives that has been untouched by the digital world. Everything from real estate and banking, health to entertainment as well as currencies are going digital. This also means, regardless of the industry, most businesses are jumping onto the online marketing bandwagon.

In order to survive all the challenges that digital marketing poses, every brand needs to ensure that they are in sync with the latest trends. The only way you can successfully reach your target audience is if you create the perfect blend of digital and traditional marketing strategies. Today, simply putting out print and TV ads can’t help you make your mark in a competitive marketplace.

Social media is taking centre-stage in the digital marketing landscape. In order to keep up with this constantly evolving scene, digital marketing professionals need to keep abreast of evolving technology trends. We work consistently in order to help our clients reach their consumers and engage with them in a much better way.

Digital Marketing Trends to Look Out For

Not only do we do we create digital marketing strategies that cater to our clients’ specific requirements, but we do so in the most cost-effective way possible. Take a look at some of the latest digital marketing trends that would dominate 2019:

#1 Chatbots

While interactive chatbots have been around for a while now, they took the spotlight in 2018 and will continue to do so in the forthcoming year as well. Today, almost 67% of consumers online use chatbots when they need any customer support while looking for services and products. Almost 40% of people have a positive feedback and only about 10% have a negative reaction to this technology.

In fact, now messaging applications such as Whatsapp and Facebook Messenger are also making use of these interactive chatbots hat are customised to effectively push out services and products. They do this by promoting brands and by providing potential users a very efficient and personalised user experience.

The primary reason this particular technology has proved to be so successful is because consumers are able to access information accurately and quickly. Chatbots also have the ability to collect information about users which helps improve the interaction with customers.

#2 Voice Searches

People are increasingly accessing the Internet on the go. This has led to a rise in the use of voice commands and voice searches. The projection is that there will be a growth of at least 130% or more in the use of voice search in 2019. While this is a positive change, it can be quite challenging for businesses too. Unlike standard online searches, a voice search will only offer of the top, most relevant answer to a specific query. Businesses need to make sure that they show up as that single result to match the user query.

This means, digital marketers need to optimise content in order to match the requirements of users that access the Internet via voice search. It’s important to publish content that answers or solves consumer queries, and it also important to use more conversational language. Using full sentence keywords and longer phrases will go a long way in making your content voice search-friendly.

In addition to all of these strategies, it is becoming necessary to integrate blockchain and AI technologies as well as incorporate influencer marketing in your digital marketing mix. For excellent responsive web design, custom/ template sites, sales process support, CRM automation and results driven online marketing strategies, feel free to connect with Digital Canteen at this number – 02-9025-4304.

Thanks for reading,
Digital Canteen Team

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