Tips to Build an Effective Social Media Marketing Campaign
Creating a successful social media campaign requires proper planning and a sound strategy. Here are a few tips that will help you create an effective social media marketing campaign:
#1 Set a Clear Goal
A lot of planning has to be done before launching a social media campaign. The first step is to decide your primary goal for the campaign. The next step is to figure out a way to measure whether your campaign has reached its goal. A few of the common social media campaign goals include: direct sales, increase in brand and product awareness and lead generation.
#2 Understand Every Promotional Rule of the Platform Being Used
While choosing the perfect platform to run your campaign, check whether there are any particular set of rules for running a promotion on the site. For example, Facebook has implemented a strict rule on where you can run a promotion on your timeline and exactly how you can select & contact a winner. Any violation of these rules will result in instant termination.
#3 Select the Right Applications to Help You
There are a number of free and low-cost applications that can assist you to run a social media campaign. You can run simple campaigns like “Share this post for a chance to win”, however you can also kick it up a notch by adding contests, exclusive offers or coupons.
#4 Don’t Leave Out Social SEO
Every social networking platform has its own search engine where users can search for interesting topics. It is essential to have a list of keywords that can be ranked socially before launching your campaign.
#5 Use Additional Tactics to Support Your Campaign
A lot of small businesses are connected to their local customer base on social networking sites. If one of your campaign goals is to reach out to a wider audience, consider supplementing social media posts with ads on LinkedIn ads, Facebook ads, email campaigns or other cross-promotional tactics.
#6 Create a Landing Page Specific to Your Campaign
Creating a landing page is necessary if your social campaign involves guiding traffic to a specific on the internet to take a specific action. For example, filling out a web form. This makes customers comfortable as they know that they are in the right place, as sending customers to homepages can get confusing at times. Making it as simple as possible will increase your conversion rates significantly.
#7 Increase Reach with Influencers
An influencer is a trusted and authoritative voice on a particular subject. A social media influencer is an individuals who has built a large and loyal social following. Prior to launching a campaign, it is essential to create a list of influencers in your particular industry who can help you increase awareness of your campaign. Even the support of a single influencer can lead you to reach thousands of new customers. However, before reaching out to an influencer it is necessary to have a good pitch on why your campaign will help his followers.
#8 Add All Contacts to Your Social CRM
Using social CRM like Nimble, will allow you to access all conversations that took place around your campaign. Using your social CRM’s marketing and sales tools will help turn your social community into customers.
#9 Measure Your Success
Review your success metrics throughout your campaign and as well after it concludes. Check whether you met all your goals, review what you could have done better if not. See what worked well for your campaign.
Following these tips will help you build an effective social media marketing campaign. For excellent responsive web design, custom/ template sites, sales process support, CRM automation and results driven online marketing strategies, feel free to connect with Digital Canteen at this number – 02-9025-4304.
Thanks for reading,
Digital Canteen Team