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Today, businesses have realised exactly how important Social Media Marketing is to their overall marketing strategy. Not only is this space becoming increasingly crowded, but catching the attention of audiences is becoming extremely challenging as well. Facebook is one of the most widely used social media platforms and has 2.33B monthly active users. This is an 11% increase year over year. Here we take a look at how you can get started on Facebook PPC.

Getting Started With Facebook Ads

These are the steps to follow when embarking on your Facebook Ads campaign:

#1 Choose the objective

The very first step is to choose your objective for your Facebook Ads campaign. The platform gives you a number of options such as ‘awareness’ which includes:

• Page promotion
• Local awareness and reach
• Brand awareness
• Boost your post
• Engagement
• Consideration referring to traffic
• Lead generation and conversion
• App installs
• Video views
• Conversions – this includes product catalogue sales & store visits

Once you have carefully defined the objective of your campaign, you can move ahead with the next step.

#2 Account Creation

In the account creation step you have the ability to customize your campaign and name or rename it as you like; in this step, you need to choose:

• Account country
• Timezone
• Currency

Choose ‘continue’ in order to reach the next level of the process.

#3 Select your Audience

You can use a number of different specifications to select your audience as well as create a new audience group. Later on, you can create audience groups for any of your future campaigns. The system also gives you the option to customize ads for reviews groups. You can create custom audiences based on aspects such as:

• Location
• Gender
• Age group
• Language

Choosing these different aspects helps you reach the right audiences that might be interested in your product or service.

In the connection type, you have the option to choose whether you want a show your ads to audiences that use your app, like your page, respond to a particular event and more. Once you have selected all of these options you also have the option to start a new campaign for that same audience group that you have created.

#4 Placement

The next step is to choose exactly how you place your Facebook ads. The system has an automatic placement option, but also gives you the choice to ‘Edit Placements’.

#5 Budget & Scheduling

In this step, you need to choose your plan based on the budget that works for you. There are options such as the budget as well as lifetime budget. Once you have moved through this step you can schedule when to display the ad. There are options such as setting start and end dates or continuous display.

#6 Create your Ad

The next option is to create your ad and then:

• Choose the format – single image, slideshow or canvas, single video
• Choose & upload media files and images
• Choose the scheduler
• Finalise the ad and create it

#7 Placement

This placement is different from the option we talked about earlier. In this step, you can choose where your ad should be displayed such as:

• Mobile news feed
• Desktop news feed
• Desktop right column
• Feature phone
• Instagram feed

#8 Place your Order

This is the final step in which you place your order, as well as make the payment after which will receive a confirmation email from Facebook as your ad goes live.

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Thanks for reading,
Digital Canteen Team
02-9025-4304