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Many companies have in-house marketing teams. But there are times when business owners wonder whether they should work with a professional digital marketing firm instead. The online space is evolving at a fantastic pace and making this decision can be challenging. Over the years, there has been a steady expansion in the number of digital niches. Many new tools and systems are now being used in digital marketing, as well.

It also means that anyone who handles this aspect of your business needs to be knowledgeable about these advances. They also need to be skilled and experienced enough to use tools to boost your online marketing efforts. An in-house staff member or team may not have these aspects in place to keep on top of all these advances.

Why Hire A Digital Marketing Firm?

Before we go on to discuss how a digital marketing firm will do a better job than an in-house marketing team, let’s look at some pros of the latter. It will help us understand why so many businesses do their level best to make it work:

• When you have an in-house team, it gives you 100% control.
• You can determine their deadlines and creative limitations.
• It’s easier to forecast creative costs as you know how much you pay them as salary.
• They are on-site, and you can quickly call them to discuss things as and when required.
• You can keep tabs on their productivity at all times.
• If you need a quick project update, all you need to do is visit their desk for it.

While these are the pluses of having an in-house team handle digital marketing, there are many benefits of hiring a professional digital marketing firm for the job, such as:

• More Skilled – A digital agency will have multiple departments with skilled staff. It means you benefit from their collective experience, and they can provide customised solutions based on your needs. Every staff member will be specialised in some aspect because that’s what they work on all the time. This practical, hands-on experience is hard to beat. Since they network and upgrade their knowledge, they are more up-to-date and can do a much better job than in-house staff.
• Better Resources – It is a professional firm’s job to be up to the mark with their capabilities. A credible agency will always work hard to stay above business standards. They send their experts to advanced workshops and the latest conferences and invest in the latest technologies. This helps them deliver the best services to their clients. Not only do they know what the latest trends in the field are, but they have a fair understanding of how things will pan out in the future as well.

Hire Proven Digital Marketing Professionals

An in-house marketer is more a jack of all trades and does not have the skills that professionals from a digital marketing agency will have. When you build a trusted relationship with a credible agency, it allows you to direct your in-house resources to other vital tasks.

It’s far better to have quick access to a vast pool of specialists to help with various aspects of your digital marketing requirements. They will work with you to make sure you get the best results. Look for a company with proven expertise in the space and one that provides personalised and customised services.

For excellent responsive web design, custom/ template sites, sales process support, CRM automation and results driven online marketing strategies, feel free to connect with Digital Canteen at this number – 02-9025-4304.

Thanks for reading,
Digital Canteen Team
02-9025-4304