Tips to Avoid SEO Disasters While Updating Your E-commerce Platform
It is important to update E-commerce sites regularly, to incorporate advanced technical tools, ensuring ease of access to online users. The decision to update your E-commerce platform can result in significant changes for your brand. But the update process has to be handled accurately, or else the site may function erratically and look out of sync as well. If you are planning on updating your E-commerce platform, there are a number of aspects you need to take into account. Here are a few tips to avoid SEO disasters while updating your E-commerce platform:
#1 Create a detailed list of all the important URLs on the site
Before embarking on the process, it’s vital to get a list of URL references. If there are any existing redirects/broken links, add those to the list as well. If you are considering altering the platform’s URL structure, ensure you don’t introduce any new redirect chains. That can impact the server speed, causing search results-related issues.
#2 Decide what changes you need to make
The migration process can result in a number of structural alterations to the platform. This makes it necessary to be aware of the changes before you actually finalize the updates. At this point, you can make a sandbox to carefully check the database on the new platform before finalising the changes on the domain. This will give you a better idea of the outcomes of the planned alterations. While conducting these tests, also include menu and overall site navigation, breadcrumb navigation and hierarchy checks.
#3 Check whether URLs have been applied on the updated platform
It is necessary to know how to redirect existing URLs to the updated site. Before starting on the process, you need to set new rules & guidelines for .htaccess.
#4 Pay special attention to all the manually-created links
Your site will have dynamically-created as well as manually-created links. Static links won’t get automatically updated when you update the platform. You need to handle the redirect map aspect wisely, ensuring everything works smoothly and the manually created links are redirected to the new site.
#5 Pay extra attention to high-authority pages
Use Open Site Explorer or Ahrefs to make the list of all the high authority pages on your site. Alternatively, you can use Google Analytics to recognize all the pages that have had even a single visit in past few months. Following this process ensures that all pages with active online traffic are carefully preserved. Pages that have the larger number of visitors need to be given a prominent status.
#6 Maintain a record of tracking data
It’s crucial to keep a keen eye on website rankings. You can use tools such as SEMrush, to get accurate ranking data. Aside from this, you also need to pay attention to keyword-related data and track all changes to keywords prior to and post the update.
#7 Post-migration monitoring
Even after you have updated the platform, browse every page and link thoroughly to ensure everything is where it should be and that there has been no loss of content during the update and transfer process.
All of these are very important aspects when updating an E-commerce website. As you can see, many of these are technical processes and not something a novice can handle. This is where our services come into the picture. We handle various aspects of E-commerce migration and updation as well as custom web design and more.
Our expertise extends to custom or template sites, sales process support, CRM automation and results driven online marketing strategies, feel free to connect with Digital Canteen at this number – 02-9025-4304.
Thanks for reading,
Digital Canteen Team