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The modern business landscape is extremely competitive, with businesses of all sizes trying to attract the attention of customers. Even the most well-established brick and mortar stores now have online custom E-commerce sites where customers can browse and shop for products and services.

But retaining the attention of a mobile audience and getting them to buy things from your site can be quite a challenging prospect. Here are some must-have features for your E-commerce website if you are considering launching or already have one:

#1 Outstanding design

The design of your E-commerce site matters a great deal to your online presence. Regardless of how good your products or services are if the website design is mediocre or lacklustre, that can have a negative impact on your sales and profitability. Visitors will take one look at your website and will be put-off by the drab layout or unattractive colours and design and will simply move to the next site that offers similar products or services but looks more attractive and professional.

#2 Clearly visible business logo

Your business logo is a very important aspect of your company’s existence. That is what the audience recognises you by and it needs to be clearly visible in all your advertising and marketing content; this includes your E-commerce site. With so many different companies providing similar services and products, and all of them vying for the attention of online customers, it has become all the more important for you to assert your branding and that is what a clearly visible logo helps in.

#3 Offers and discounts

Regardless of what customers are purchasing, they are happy when a company offers discounts and deals. It’s important that you list all the freebies and offers very clearly on your site. This gives customers a clear view of which products have discounts or what the current deals are and they can make their purchases accordingly. You can also try to increase sales using the “limited offer” marketing strategy; this encourages customers to make their purchase within the mentioned timeframe for that offer.

#4 Information about new product launches

People are always on the lookout for new products with great features and they are interested in knowing which new products you have added to your store. You should allocate one section to highlight information on these new launches and it’s best to maintain the position of this section on your site. This helps customers get accustomed to looking for new products at that spot, every time they log into your site.

#5 Search bar and shopping cart placement

These are two extremely important features of any E-commerce website. It’s best not to experiment with the placement of these two elements. The cart should always be positioned at the top right corner of your site and the search bar can be positioned at the top middle of the page. Online customers are conditioned to looking at these specific locations for these two features and you need to make sure they can find them easily.

#6 Q & A assistance

Sometimes the product descriptions are incomplete or may not be very clear and succinct. Customers often have questions about a product they want to purchase and need immediate assistance from your customer support team. Adding a live chat function to the site is a great way to help customers get quick answers to their queries; this can help them make a more well-informed purchase decision, quickly.

All of these are extremely important aspects when you are building an E-commerce website. For excellent responsive web design, custom or template sites, sales process support, CRM automation and results driven online marketing strategies, feel free to connect with Digital Canteen at this number – 02-9025-4304.

Thanks for reading,
Digital Canteen Team
02-9025-4304