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Every business owner today realises that their online presence has a big impact on their profitability and that content is important to the visibility of their brand. This is why they hire web copywriters and content writers to keep the content on their website fresh and engaging.

As a small business owner, you may also be handling some part of checking, editing, curating and managing the content that’s published on your site, business blog and social media accounts. But managing all these tasks yourself can be quite overwhelming and time-consuming; the best way to ensure that you have relevant and interesting content posted on your site with regularity is to hire a skilled and experienced web copywriter for the job.

When you start your search online for a web copywriter, you will find there are literally thousands of professionals to choose from which can make it extremely challenging to zero-in on the right person for this job. Here are some aspects to keep in view while choosing a web copywriter:

#1 Skill and experience

Once you have identified a few professional web copywriters, ask them for samples of their work. A credible copywriter would be more than happy to give you links to sites they have written content for. When you are going through this content and evaluating it, keep factors like grammar, spellings, flow, and readability in view. In addition, the content should be relevant and engaging too.

While it’s important that the writer be skilled and have the expertise to write well, you need to check how experienced they are in terms of writing the kind of content you need. It’s preferable that you hire a professional who has written content for the industry you operate in and has experience with landing pages too. Ask them to provide referrals and call their past clients to get a better understanding of the quality of service the writer provides.

#2 Proactive approach

Once you have identified a few skilled and experienced writers, judge how enthusiastic they are about the project. Not only should they have knowledge of the subject, but need to like your service/product in order to promote it well. Some of the things you should be looking for include:

• Their curiosity about content to be written
• Are they proactive with sharing information related to their experience in your specific industry?
• Do they sound enthusiastic and positive when discussing the project?
• The person you hire should also be able to meet your deadlines; check whether they are open to working on weekends when needed.

#3 Knowledgeable

As mentioned earlier, you need to ascertain whether the writer is knowledgeable about your industry and product. After your first interaction over email or phone, does it seem like they have conducted some research? Do they have some understanding of the services and products you offer?

#4 The cost factor

If you have a specific budget that you are working on, you need to keep in view that high-quality; experienced writers will quote higher rates. The content on your site is crucial in creating the right impression on your audience. This is why it’s better to stretch your budget a bit if you feel that a good quality writer would be able to provide content that will convert visitors into clients.

All of these are extremely important aspects when you are choosing a copywriter for your business website. For excellent responsive web design, custom or template sites, sales process support, CRM automation and results driven online marketing strategies, feel free to connect with Digital Canteen at this number – 02-9025-4304.

Thanks for reading,
Digital Canteen Team
02-9025-4304