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In the modern day business landscape, there are a large number of communication channels that users can take advantage of, in order to reach their target audiences. However, email continues to be one of the most stable digital marketing mediums, even in times where social media seems to be a dominating force.

Email marketing software can be used for data mining, back-end integration, publishing as well as communication. Today, there is no dearth of e-mail marketing services on the market, and most of these are available at very cost-effective pricing. You will find that there are packages of different sizes and capabilities.

Regardless of the size of your business and its requirement, you are sure to find something that meets your needs. Ranging from simple text based e-mail editing software to elaborate a JavaScript and HTML templates, you can find an array of packages to choose from. It’s easy to manage contacts by keeping a list of e-mail addresses and names.

You also have the option to create a database that is more complex with segregations such as engagement levels and demographics slices. The method you choose depends on what your budget is and how much you want to allocate towards your email marketing campaign. Here we take a look at the top 7 email marketing platforms for small businesses.

#1 Campaign Monitor

Pros

• Attractive email builder
• Wide array of autoresponders
• User-friendly

Cons

• Contact importing is difficult
• No chat or phone support

Bottom Line: This software doesn’t offer live support, however it does offer a very basically to connect with your audiences via e-mail marketing, including a new suite of analytics and autoresponders.

#2 Constant Contact

Pros

• Wide range of templates to choose from
• Mid-range cost
• Intuitive editing module
• Free trial before subscribing

Cons

• Costs more than some other popular offerings
• Throws certain glitches during testing

Bottom Line: This is an intuitive marketing solution that is very attractive, but you need to consider its occasional glitches and slightly higher cost.

#3 SendinBlue

Pros

• Responsive design templates
• Various autoresponder and transactional options

Cons

• Templates on attractive
• Tedious account setup

Bottom Line: This is an interesting e-mail marketing software that has basic templates without any third party integrations. The system isn’t user friendly.

#4 GetResponse

Pros

• User-friendly email tracking
• Easy third-party integrations
• Very good how-to support

Cons

• No free plan
• Dated templates

Bottom Line: This is a user-friendly e-mail marketing platform that has a number of advanced features such as flexible autoresponders and Salesforce integration that you can try for free.

#5 Zoho Campaigns

Pros

• Basic marketing automation features
• A good number of email workflows and autoresponders
• Free version offered

Cons

• Outdated interface
• Templates need some improving

Bottom Line: Good and cost-effective email marketing software, but it isn’t a modern tool.

#6 Infusionsoft

Pros

• Lead management & lead scoring is simple and efficient
• The dashboard helps keep the user task-focused
• Custom autoresponders
• Customizable widget-based dashboards

Cons

• Has only basic reporting
• More expensive than similar software
• Very few templates

Bottom Line: It’s easy to use and perfect for midsize to small businesses. While there are some more cost-effective options, Infusionsoft is worth considering.

#7 MailChimp

Pros

• A large number of third-party integrations
• Outstanding how-to materials
• Affordable plans at each level
• Free plan available

Cons

• No auto refresh function for reports
• Pricing plans are a little confusing

Bottom Line: This tool is perfect for small businesses looking to start a sound email marketing campaign.

For excellent responsive web design, custom/ template sites, sales process support, CRM automation and results driven online marketing strategies, feel free to connect with Digital Canteen at this number – 02-9025-4304.

Thanks for reading,
Digital Canteen Team
02-9025-4304