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Top 4 Tools for Small Business Email Marketing

Top 4 Tools for Small Business Email Marketing

How important is email marketing for your business? Some business owners put all their eggs in the social media marketing basket…and it’s easy to understand why. Social media is the incontrovertible queen of marketing in 2021 and it doesn’t look like she’ll lose the throne any time soon.

But that doesn’t mean there isn’t a place for email distribution in your marketing plan. Consider this—4 billion people use email on a daily basis, and email generates a mind-blowing 4.200% return on investment (ROI). So, while social media may be taking center stage for the moment, email marketing is a well-tested, historically successful tactic for building brand awareness and generating sales.

Why Choosing the Right Email Service Matters

The primary reason that the ROI for email marketing is so high is because the cost of sending emails is so darn low. There are many email services out there that are free for businesses with a small email list, but if you’re willing to make even a nominal investment in a higher tier service, you’ll open yourself up to a bevy of benefits that make email marketing even easier.

Like most industries, email service is available at a variety of price points. Knowing what each service offers can help you decide which is right for your business. To that end, we’ve gathered a list of some of our favorite email platforms that can help you reach the audience who needs your product and/or services.

At a minimum, the service you choose should allow you to create visually appealing and highly engaging emails and newsletters that capture the attention of the recipient. Drag-and-drop interfaces are ideal because your emails practically build themselves…they’re just that user friendly. Platforms that allow you to personalize emails without a ton of work on your part also get high praise from us.

Tools for Small Business Email Marketing to Consider

1. Drip

If you have a high-traffic website and are interested in improving your email marketing, you may want to try Drip.

Drip offers automation features typically reserved for pricier enterprise software and advanced segmentation and conversion tracking. Drip is free for a maximum of 100 subscribers while the basic package will set you back $40 for up to 2,500 subscribers.

2. HubSpot

HubSpot is an industry veteran and widely accepted as the best mail service for small business owners looking for the biggest bang for their buck.

Fans love their user-friendly templates that allow email creators to customise emails using simple drag-and-drop features. Detailed analytics are provided for each email, letting you see exactly which part of your email strategy is working…and what needs to be improved upon.

HubSpot’s’ all-in-one marketing is another selling feature as the platform offers automation workflows, sales tools, and website builders in addition to personalised emails.

There is a free version of HubSpot that allows you to send up to 2,000 emails and store unlimited subscribers. If you’re willing to pay for a subscription, services start at $45/month.

3. Moosend

Besides their adorable branding, Moosend is an excellent email marketing service for small businesses.

Moosend allows creators to build unique and eye-catching emails and newsletters completely from scratch or by using one the dozens of templates available on the platform. They also get points for offering automation features on all platforms, including their free version. And their automation workflow feature lets you create a personalized email experience for subscribers.

If you keep tabs on your email analytics (and you should), Moosend provides valuable insight into your email open and click rates, bounces, product reviews, and purchases. Another perk—all plans include optimisation features like A/B testing, popup forms, and newsletter signup subscription forms. If you’re looking for another most-bang-for-your-buck option, you’ll be hard pressed to find a platform better than Moosend.

Moosend’s free plan allows for a maximum of 1,000 email subscribers and an unlimited number of emails. Subscription plans start for as little as $8/month, making Moosend one of the most economical options available.

4. Crystal

If the topic of artificial intelligence intrigues you, you’ll love the insight into customer personality Crystal provides.

This ingenious communication tool analyzes the personalities of your customers using Personality AI, a cutting-edge technology that predicts the personalities of subscribers based on their online footprint.

With Crystal’s AI-inspired guidance, you’ll have value information on the writing styles preferred by your subscribers, and insight into which subject lines, CTA’s, and greetings will be most meaningful.

One of the few downsides to Crystal—they do not offer a free version. Plans start at $29/month.

Whether you’re interested in creating cutting edge emails or are happy with traditional newsletters, don’t underestimate the value of a strong email campaign. If you’re interested in creating informative, engaging emails but aren’t’ sure where to start, contact us at Digital Canteen. Our team will carefully analyse your audience and discover exactly what sort of content they love. We’ll help you create well-crafted, beautifully branded email content that will have your audience itching to engage.

Thanks for reading,
Digital Canteen Team

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