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Landing pages are the backbone of pay-per click advertising and without them you can’t expect high conversion rates or increase in revenue. These pages introduce your prospective customers to your products and services and convince them to spend their money on you.

Needless to say, they need to be well-designed and effective to catch attention. There are some landing page design techniques that would help you create attractive and effective pages, such as:

Clean and Modern Design

The worst thing you can do is crowd your landing page with images and content that distracts the prospective customer from the true message. Modern audiences prefer clean, minimalistic designs and you can take advantage of this to create a simple but attractive page. You should make sure that important aspects of the page like the CTA and the headline stand out. Your motive is to encourage your visitors to explore your website further.

Eye-catching Headline

The headline is one of the most important aspects of a landing page. It needs to grab attention immediately and encourage the audience to read the content on the page. You have only 2 to 3 seconds to catch the visitor’s attention before they click the back button and leave. If you want to keep the bounce rates under control, you should create a headline that would convey the message and retain attention.

Images

It’s difficult to strike the right balance with images. They need to be striking and convey the right message, but they also need to be in the background. The headline and the CTA button needs to shine and they can’t do that if the image dominates the entire screen.

Subheadings

Subheadings elaborate on the headings. Sometimes, headings are short and mysterious because they don’t say much. For example, if you design a landing page with heading, ‘Stop!’ you might catch the customer’s attention but they will expect you to explain yourself quickly. The subheading should offer that explanation. You need to make sure that it’s to-the point and accurate.

A/B Testing

A/B testing is absolutely essential because without it, your entire landing page might prove to be a failure. You need to make sure that all elements on the page work and will attract customers. The only way to do this is through A/B testing. You need to test the headline, the subheading, the background image, the CTA button and other such elements before you finalize the design.

Short Forms

If you have a contact form on the landing page, be sure to keep it short and sweet. Your prospective customers won’t like to share too much information with you. A brief call-back form that only asks for name, email, and number will be very effective.

Consistency

The most successful landing pages are consistent with the overall branding and design theme of your website. The flow of information and design should be smooth when your customers travel from the page to the main product page. That would encourage your customers to purchase or hire your service.

Information

Your landing page doesn’t need to provide your customers with all the information regarding your products and services. That’s what the main product page is for. The landing pages will only grab attention and address key points. If the information is short and to-the point here; but make sure it provides enough details to persuade the customer.

If you have any questions on landing pages or related marketing services, don’t hesitate to get in touch with us at Digital Canteen. You can call us on 02 9699 1500 or email us at info@digitalcanteen.com.au. You can also fill in this contact us form and we’ll reply as soon as we can.

Thanks for reading,
Digital Canteen Team
02-9699-1500