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Around 75% of consumers first conduct online research before making any purchase decisions and that’s when they come into contact with businesses and brands online. This indicates the major cultural shift that has occurred over the last few years.

It means every small business needs to have an online presence. Regardless of the industry you operate in, the products or services you sell or the audience you cater to, small business advertising needs to be part of your marketing mix.

How You Benefit From Small Business Advertising

Let’s take a closer look at why small business advertising is so crucial today.

1. Cost-Effective

With conventional marketing methods like advertising via direct mail, TV, radio stations, popular magazines, billboards, local newspapers, you have to make significant investments upfront in each channel. On TV, you pay per spot; billboard contracts are for a certain timeframe after which they are moved or you need to renew the contract regularly.

Regardless of how you look at it, when it comes to any form of local advertising, you aren’t diversified in any way; that’s where the problem lies. If your timing was off or you have not judged what the ideal message for that audience is, it can mean you have wasted money and not got a good return on investment.

That doesn’t mean you have to diversify your online marketing strategy to an extent where you are spread thin. For example, if you focus on advertising on all social media platforms, that might not bear fruit at all and will only dilute your message. You may not be able to build a good following on the platform.

But when you opt for small business digital advertising you can test timing, various ads messaging, ads platforms etc. for a lot less. This flexibility allows you to quickly determine what is working & what isn’t. You can optimise your strategies by applying the things you learn. If you do this systematically and consistently, you will see your ad costs dipping over the years.

2. Scalability

When you use digital methods of small business advertising, you do not have to invest massive amounts of money on ads. You can track performance and conduct A/B testing then slowly increase your ad spend on better ads. Since digital advertising reaches a larger customer base within a shorter time period, you can get the feedback quickly.

This also enables you to scale up your ad campaigns that very same day. In traditional forms of advertising, this process of testing and determining what works and what doesn’t can take weeks if not months. There are some sections on online marketing that take much longer to get results such as SEO.

Search Engine Optimization is crucial for your company’s long-term health because it helps bring down your advertising costs over time. Digital ads can get results quickly when you have the right strategies in place.

3. Puts you in a better position to compete with bigger players in the market

Big companies and chain stores or online marketplaces can channel huge amounts of money into a single campaign that can overwhelm smaller competitors. That’s how local businesses lose business and many also have to ultimately shut shop.

But there is no need to feel so helpless and you too can make you mark in the marketplace by adopting effective digital marketing strategies. You might not be able to outspend the bigger players, but you can outsmart them.

Hire Experienced Digital Marketers

While small business advertising online can work wonders, it still needs proper planning and that’s where you need the help of skilled and experienced digital marketers. They will get a good understanding of your products/service and your target market before devising a strategy that works best for you. They will monitor the effectiveness of the campaigns and tweak the approach as required.

As mentioned, you can easily scale your online advertising strategy to align with your small business goals. Expand your reach, and make the brand impact you want.

For customised web design services or template sites, CRM automation, and effective, results-driven digital marketing campaigns, contact Digital Canteen on 02-9025-4304. Discuss your project details with our team to get your project started as per your requirements.

For customised web design services or template sites, CRM automation, and effective, results-driven digital marketing campaigns, contact Digital Canteen on 02-9025-4304. Discuss all your project details, and our team will get your project started as per your requirements.

Thanks for reading,
Digital Canteen Team
02-9025-4304