Voice Search Optimization: The 4 Most Important Tips to Take Advantage of The Voice Search Revolution
The advancement in voice recognition technology has brought us a new era. Now, more than ever, people are using voice to make searches.
So far, the change has been dramatic – 20 percent of all searches are made with voice. (Google)
And even though 20 percent is a HUGE increase, it’s only the beginning. By 2020, reputable sources estimate that up to 50% will be voice searches. (Comscore)
Are you a digitally involved business?
The voice search revolution is an opportunity to take a step ahead of the competition. To help you take that step, we brought you 4 important tips that are worth their weight in gold:
Get on the most important business listings
Voice assistants use business directories, such as Google My Business and Yelp, to get data for their results.
If you haven’t yet, it’s of paramount importance that you claim your listings. Search engines prefer businesses with claimed listings because it’s a sign that they are organized and professional.
Another benefit is that users can find more information about your company, such as it’s phone number, address, and open hours.
The most important business directories:
- Google My Business: Google’s own business directory. This is the first one you should look into.
- Yelp: Another very popular directory that has been around for a while. Not as important as Google My Business, but it’s worth claiming a listing.
- Bing: The bing search engine has about 9% of the total search traffic worldwide. Getting listed in bing’s business directory will help you to appear on those searches.
Google My Business is the most important one by far, but you should also consider claiming your Yelp and Bing listings as well since they account for 90% of voice search readiness.
Use natural language
One of the main differences between text and voice searches is how people make search queries.
When people type, the language that they use is less natural and abrupt:
Type search: “Tools to fix toilet seat”
Voice search: “Which tools do I need to fix my toilet seat”
This change in how people use keywords means that to optimize your content for voice search, you need to write in a more natural and conversational way.
Since the rise in popularity of voice search is new, there are many new queries that aren’t very saturated. That means there are a lot of new opportunities to rank your content by using long-tail keywords and conversational phrases.
Focus on general local SEO practices
If you’re ranking well on regular local searches, chances are that you’ll do well in voice searches as well.
That’s because the same factors that get you ranked on regular local searches will help you rank in most voice searches.
Voice searches are 3 times more likely to be local-based than text searches. (Search Engine Watch)
Sometimes, businesses forget this. They focus on doing things that specifically help for voice search, but leave aside general local SEO practices (which still have a very important play).
Optimize for featured snippets
On any type of search query, appearing on the featured snippet or position zero is highly rewarding. But in voice search, it’s even more.
Why? This stat explains it better than us:
As you can see, position zero comes with great rewards.
Tips to get the featured snippet:
- Make content that directly answers questions: Featured snippets are meant to quickly answer a searcher’s questions. Is your content achieving this?
- Create quality content: This is true for all search queries in general. It’s just as important for featured snippets.
- Target the right queries and keywords: Find out which questions your audience is asking. If broad keywords are too hard to rank for, you should look for long-tail keywords and use natural language.
For excellent responsive web design, custom/ template sites, sales process support, CRM automation and results driven online marketing strategies, feel free to connect with Digital Canteen at this number – 02-9025-4304.
Thanks for reading,
Digital Canteen Team