How To Boost Your Presence On Instagram
Instagram is not just an application that is used for uploading photos & sharing videos. It is also an excellent platform for businesses to boost their online presence. This platform provides a unique opportunity for companies to showcase their workings and market their brand by posting visually and engaging content.
Instagram is now the fastest-growing social media platform in the world. There are over 800 million users out of which close to 25 million are active businesses along with 2 million advertisers.
Creating an Instagram account for your business is relatively easy. However, growing that profile to a successful level requires work as well as patience. Here is a list of ways that will help you boost your presence on Instagram:
#1 Choose A Creative Instagram Aesthetic
Appearances are probably the most crucial part on Instagram. It is vital that you choose a simple yet effective aesthetic for your profile and stick with it. Once you have an artistic aesthetic on your account, it is just a matter of time before you get the right audience and an engaged community. For example, a fashion account could have chic images and a lifestyle account would have bright photos. It is essential for you to figure out what works best for you and implement it accordingly.
#2 Keep The Look Consistent
You will see that many successful Instagram accounts stay consistent with their overall theme. Start limiting the types of filters you use on posts and stick with it. Implementing this technique will help build your brand’s recognition as well as find you the right audience.
#3 Use Captions and Interact With Your Followers
Adding photos and captions will help humanize the account and make your audience feel that they are a part of the journey. Interact with them via captions or start replying to as many comments as you can as this will help you build a strong follower base.
#4 Be Picky While Choosing Content
The most crucial part of a business’s success on Instagram is staying consistent and adopting a visually appealing approach. Avoid posting any unrelated content. For example, if you want to share a particular photo but it doesn’t match your brand values or aesthetic, it might be a good idea to create an entirely new account which can include your family and friends. This is an excellent way to keep your business account professional.
#5 Start Adding Boomerangs And Videos
Posting videos is also an extremely effective way to boost your presence on Instagram. Implementing the ‘boomerang’ feature will make your content exciting and generate further engagement. Start using this while posting daily content. Using hashtags is another way to ensure your videos reach wider audiences. However, it is vital to use them correctly.
#6 Go Live
Instagram Live allows you to interact with your audience in real time. But it is crucial that you do not use this function for the sole purpose of selling your products. It provides you with an excellent opportunity to showcase your brand values and that is something you should be focusing on.
#7 Plan The Content Before Posting
Many successful business accounts upload unique or random content. However, the truth is that a lot of planning goes it posting these images. Creating the perfect material and posting it at the right time every day will boost views significantly. This task has been made easy as you can now enable post scheduling via third-party tools.
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Thanks for reading,
Digital Canteen Team