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How Small Businesses Can Make an Impact with Content Marketing

How Small Businesses Can Make an Impact with Content Marketing

Today, almost every business has an online presence and that means, every business also has an online marketing strategy in place. In the current day, there has been a massive change in the way customers connect with businesses. Digital and social technologies have evolved at a rapid pace and users can easily access all the information they need, via the Internet. They research companies and compare products and services before they make a buying decision.

If you want to be at the fore of the online market and visible to online users, you would have to think about how you are going to make this information available to them. If you don’t do this, your competitors will and that means you lose out on business.

Things that matter in content marketing

There are a number of strategies that can be used to attract the attention of visitors online and content marketing is one of them. These are the things you should focus on to make an impact with content marketing:

#1 The purpose of the content

Before you begin generating content, you should always keep in mind the fact that this is something you are creating for customers. When you focus on providing value to your customers, it immediately increases customer loyalty and drives sales. Ensure your content is structured well, that it’s relevant and informative and that it provides this information in very clear terms.

#2 Authority

It’s important that you pay attention to your SEO strategy; however there are a number of other things that matter. People don’t like in-the-face marketing and advertising. They want to be convinced that the company they are looking forward to doing business with, has a standing in the market. Posting quality content online is one way to build that credibility. Optimise your content well with industry-specific keywords, but the main idea is to provide your customers with value.

#3 Make your content shareable

Content could be in the form of blogs or articles, infographics, images and videos. When you use a mix-and-match of different things, you automatically make the content more shareable and that will help spread awareness about your brand.

#4 Be judicious with the amount of content you post

It’s not uncommon for businesses to get very aggressive with their marketing tactics; at times the effect of this can be opposite to what you had intended it to be. For instance, if you start posting 50 tweets every single day or post excessive content on different social media sites, that will lead to saturation and it will impact your marketing efforts in a negative manner.

This is exactly why you should be judicious with the amount of information you post. Provide your viewers with interesting content, but in a restrained manner. Post this content with regularity and ensure it’s fresh; this will keep your viewers engaged and interested.

Be consistent with your efforts

If you are wondering whether all these content marketing efforts pay off, they do. However, it’s important that you be consistent and provide true value to your audience. They should be convinced that they are dealing with credible professionals. The minute that happens, you will notice that your business gets a distinct boost and this will improve your bottom line.

If you have any questions on how content marketing works and how we can help, get in touch with us at Digital Canteen. You can call us on 02 9699 1500 or email us at info@digitalcanteen.com.au. You can also fill in this contact us form and we’ll reply as soon as we can.

Thanks for reading,
Digital Canteen Team

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