Digital Marketing Tips that Can Boost Your Online Presence
In 2019, digital marketing, along with its sub-categories, including content creation, SEO, email, and social media, are extremely vital for a company’s growth. Traditional methods are no longer as effective as they were.
There are over 3.4 billion active social media users today and this makes digital marketing a crucial aspect of a company that’s looking to expand their reach significantly. Digital marketing gives you the means to engage with prospects much more efficiently, convert them into leads, and ultimately turn those leads into loyal customers.
However, it is incredibly challenging for a small business with a relatively low online presence to undertake a digital marketing journey. While most digital marketing strategies have to be followed consistently to bear fruit, it’s essential to get started on the right foot as well.
Here’s an extensive list of digital marketing tips that can help guide you and kickstart your strategy:
1. Focus of Customer Needs
Keep in mind that great content ideas come from customers as well. This makes it crucial that you keep track of your customers. Have a fixed time each month where you shadow your sales and support team and understand what your customers are looking for.
2. Base Your Content on Your Buyer’s Journey
While creating ad strategies, you must match your content based on your buyer’s journey. For example, if a customer is in the awareness stage, providing them with content based on a sales demo will be pointless. Similarly, recommending a blog post to someone ready to buy will be of no use. Customise your content in such a way that it matches the buyer’s journey point your customer is in. That will make your strategy more effective and impactful.
3. Avoid Creating Content Solely Based On Your Products and Services
By focusing your blog content solely on products and services, you might isolate customers who aren’t ready to purchase. Spend some time finding what your customer base finds interesting and create content around that. For example, if you’re a company that designs coffee makers, you can create content on how a coffee maker can add convenience to their busy morning routines.
4. Focus on the Long Run
Avoid focusing on short-term purchases; instead, concentrate on delighting your audiences. Although there’s a considerable amount of pressure to convert leads into sales, implementing short-sighted strategies will only result in momentary spikes. They are capable of generating attention. However, you definitely won’t find much success in the long-run. By creating customer-centric campaigns, you can effectively generate demand in a more sustainable way.
5. Include SEO as Part of Your Content Strategy
You can always position your blog as a leadership publication. However, by incorporating SEO into your overall strategy, you will see steady traffic growth in the long run. You can efficiently maximize the potential of your blog by including elements that your potential customers are looking for.
6. Consider Personalisation
It is crucial to focus on personalisation, to differentiate yourself from your competitors. Over 40% of customers switch their brands as a result of poor personalization. To ensure that you don’t face this situation, consider creating a user experience that’s unique to your brand.
7. Stay Flexible
The digital marketing space is dynamic, making it imperative that businesses change their business strategy to something that is relevant to their target audience. For example, if your audience is primarily active on Instagram, you must spend your resources on creating engaging Instagram Stories, rather than creating YouTube videos. However, you must keep a close eye on this as preferences change over time.
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Thanks for reading,
Digital Canteen Team