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An increasing number of people are now looking for services and products online. We live in a world where everyone is always on the move, and they want information at their fingertips. It also means that the speed of a website can make or break a sale. If your site is slow to load, that can create a poor impression on your potential customers.

Slow loading times are something modern-day customers won’t accept. Regardless of how great your product or how well laid out your site, if the pages don’t load within a matter of two seconds or less, irritation will kick in. The consumers will take their search to another site (maybe your direct competitor), and this is something you can’t afford.

It’s important to understand that many different factors can impact load times such as links, images, design and coding. Not only will this increase your bounce rate but will push your rankings on the search engines too. Creating an impact and increasing your visibility in the online space is about keeping consumers happy. Making sure they have a seamless experience starts with ensuring that your website pages load quickly.

How To Improve Your Web Page Speeds

One of the simplest ways to determine whether this aspect is in place is to visit your website at frequent intervals and check whether every page loads within two seconds or less. If you find a lag, these are the steps that will help you improve the speed of your website’s pages:

1. Optimise the images

Images create more of an impact than plain text, which is why you need to include them on your web pages. But large files will only slow your website down. The good news is that you can reduce image file sizes without compromising quality. Kraken, ImageOptim and JPEHmini are just some of the tools out there which can help in this aspect.

2. Reduce the number of plugins

The more plugins your site has, the more resources are needed to ensure they run correctly. You can run performance tests to determine which plugins are slowing down your website. It’s best to avoid those which generate too many database queries or load too many scripts.

3. Use the compression technique

Compression drastically reduces page sizes; in turn, this increases website speed. It’s somewhat like zipping your website. The process used to implement compression depends on which web server and settings you are using. You’d have to contact your hosting company for this purpose.

4. Website caching

A cache temporarily stores specific data on your visitors’ computers. When you implement caching, it saves people revisit your site from reloading data every single time, which improves website speed. Since every platform has specific website caching methods, you would need to contact your hosting company to find out how you can set up caching.

5. Avoid website redirects

Site redirects create more HTTP requests which adversely affects your website. It’s best to avoid them if you don’t need them. Use online tools like Screaming Frog to scan your site and identify whether you have any redirects.

Making a great first impression on visitors is crucial to the success of your online presence. When you provide visitors with positive user experience, it encourages them to delve into the pages and purchase your products. It will also encourage them to return, which will increase conversions while reducing bounce rates.

For excellent responsive web design, custom/ template sites, sales process support, CRM automation and results driven online marketing strategies, feel free to connect with Digital Canteen at this number – 02-9025-4304.

Thanks for reading,
Digital Canteen Team
02-9025-4304