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We sometimes think of email as the dad joke of digital marketing—cute, always there when you need it, but lacking in relevance in today’s high-tech world—when, in actuality, email marketing is still an important cog in any small business digital marketing wheel.

Consider this—in 2019, there were 3.9 billion global email users, and that number is projected to grow to 4.3 billion by 2023. Customers continue to use email, so it is important that businesses are making the most of the email tools available to improve their connection with customers.

Here are a few of the email marketing tools you should consider using in 2021. None of them will cost you a thing to use.

1. Campayn

Free Version: Free up to 500 subscribers and 12,500 emails per month.

Campayn allows you to build professional emails using their user-friendly drag-and-drop interface. We love that the free plan still allows you to access all the most important features of the service.

Creating beautifully on-brand emails is a breeze with Campayn—use one of their templates or create your own. The platform will let you automate email campaigns and track your success via detailed reports. And, with a 99% deliverability rate, Campayn makes sure your emails get in front of your subscribers.

2. Email Octopus

Free Version: Free up to 2,500 subscribers and 10,000 emails per month.

Email Octopus uses the Amazon SES platform to send millions of emails at lightning-fast rates every day. This tool allows businesses to easily import their current subscriber list and increase their followers by creating customisable website forms or landing pages.

Once again, predesigned templates and user-friendly interface allow you create fresh emails in a flash, and data analytics allows users to monitor clicks, open rates, and unsubscribes.

3. Mailchimp

Free Version: Free up to 2,000 subscribers and 10,000 emails per month.

For a free email service, you can’t beat Mailchimp. Like other platforms, Mailchimp offers a user-friendly, drag-and-drop builder which allows you to create quality emails quickly. It also stores images so you can easily find them when creating subsequent campaigns.

Mailchimp offers easy automation, allowing you to send personal responses to subscribers depending on how they interact with your email, and real-time analytics help you better understand your audience and learn about customer behavior.

4. Mailjet

Free Version: Free up to 6,000 emails per month and 200 emails per day.

If creating emails is something you’re comfortable with, Mailjet may be the option for you. This service provides everything you need to send quality emails but, what you won’t get is customer service support beyond the first month of the free plan.

There’s no limit on the number of contacts you can store in Mailjet…only the number of emails you can send each day and month. You’ll be able to create excellent emails and have access to advanced statistics and compare campaigns.

5. Moosend

Free Version: Free up to 1,000 subscribers and unlimited emails per month.

If you have a relatively small list of email contacts, Moosend may be the email tool for you. The service is free up to 1,000 subscribers and there is no monthly limit on the number of emails you may send.

You can create a variety of content with Moosend’s free version: email campaigns and subscription, popup and inline forms. Landing pages and transactional emails aren’t included with the free plan.

The reporting available in the free version of Moosend is equally impressive. Real-time reporting, Google analytics tracking, geography reporting, and A/B testing are all available on Moosend’s free plan.

6. Sendinblue

Free Version: Free for unlimited subscribers and up to 300 emails per day.

One of the features we like about Sendinblue is the ability to create mobile-friendly emails. The service also boasts an impressive template library, ensuring you’ll be able to create swoon-worthy emails without starting from scratch.

Another perk? Sendinblue allows you to create and install a chat box on your website, letting you interact with leads and customers in real time.

7. Benchmark Email

Free Version: Free up to 2,000 subscribers and 14,000 emails per month.

If newsletters are your jam, you’ll love Benchmark’s easy-to-use newsletter creation tool. The service offers a wide variety of templates which can be modified for mobile display. Benchmark is also great if you want to craft specific email campaigns for abandoned carts or lead nurturing.

There is one potential drawback—if your campaigns are image heavy, this may not be the tool for you as the free version only allows 10MB of image gallery storage.

To sum up, if you aren’t incorporating email campaigns into your digital marketing plan there’s no time like the present to get started. And don’t let cost stand in your way—there are plenty of free platforms available on which you can create stunning, on-brand content.

Here’s to embracing the power of a well-crafted email!