SEM is the strategy used to create paid ads on platforms like Google and Facebook so that you can get traffic, enquiries and sales without having to wait for slower marketing strategies to come to fruition.
If you have a product or service that people can make a decision on quickly then paid advertising is an essential marketing channel for you.
Firstly, we create a profile of your ideal customer, who they are, what they are interested in and where they hang out online. We will design an offer that will be appealing and attractive and setup a campaign for you to maximise the results. We can target people when they are directly looking for you on Google or we can target people based on their interests when they are on other sites such as social media.
The right campaign really depends on your offering, average sale value and advertising budget, so we spend important time in the researching phase to design a campaign that works for you and doesn’t burn your budget.
SEM provides immediate results when it comes to increasing your businesses visibility online. Other organic marketing strategies like SEO can take time to meet their potential but with SEM, you’ll see traffic flow to your website straight away.
We create designs that keep up with the changing digital market and make sure your website is loved by your customers.