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Every company that takes its business seriously focuses on marketing and advertising. They are aware that just having great products and services isn’t enough. The world of business has become extremely competitive and staying ahead of the game is about building a strong online presence and a robust marketing strategy that includes both, traditional and online marketing techniques.

This is where web copywriting and print media copywriting come into the picture. Most business owners aren’t aware there is a difference between the two and believe that the type of content they post of their web pages will also work in their print media campaigns and vice versa.

Writing web copy is a little different from copy writing required for print media. While both require compelling content to hold the reader’s interest, your web copy needs to rank well in search engine searches for specific keywords. This is why a web copy writer also has SEO skills. Here, we discuss what is involved in web copywriting and why it’s important for your business.

The Copywriting Process

#1 Research

A significant amount of research goes into writing web copy; this research ideally covers the products & competition, the customer demographic and business-related keywords.
The web copywriter has to be able to size the market within which the client operates. This helps provide significant insight into the market demographic that needs to be targeted through the copy. Aside from this, it has to provide insight into which keywords are highly converting for that industry and niche.

#2 Identify the company’s competition and their source of traffic

This helps in identifying which keywords are effective and the copywriter is able to ascertain what kind of copy will help retain customers. The keyword efficiency index, shows the writer which keywords are converting, and gives them a better idea of the size of the competition. The key lies in identifying the strategy they are using and then choosing one that’s more effective.

#3 It’s important to create an outline with guides

This can prove to be quite invaluable to the copywriter. It provides more structure to the content and the writer is able to weave in the keywords & phrases in a more methodical manner. In addition to this, it also becomes far easier to pick out inconsistences and mistakes and you also get a clearer and concise way of expressing your message. The aim is to make your copy SEO-friendly and maintaining structure is one of the best ways to do that.

Web content should also be engaging and relevant and connect back well with the information that features on marketing platforms or even your blogs and print media. The content and message should be consistent and interesting as that’s the only way to keep visitors to your site engaged.

Hire the services of a skilled and experienced copywriter who understands the industry you work in. This is an important aspect and you should look for a professional that is willing to work closely with you and your SEO team to ensure you have solid web content that attracts traffic and holds their attention. It’s also important that the web content be updated on a regular basis; keeping the content fresh is one way of ensuring that the search engine’s bots crawl your site as that helps in improved rankings.

For excellent responsive web design, custom or template sites, sales process support, CRM automation and results driven online marketing strategies, feel free to connect with Digital Canteen at this number – 02-9025-4304. You can also send us your project details and requirements via this online form and our experts will call you shortly to discuss your project details.

Thanks for reading,
Digital Canteen Team
02-9025-4304