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There is no doubt about the fact that every business regardless of its size can benefit from having a website. Once you decide that creating a website is vital for your business, you also need to go about it in a methodical manner. Here are some basic steps to follow to start building your website and to help you set it up well:

#1 Create a good online presence plan

Every marketing strategy needs to have a solid plan in place; plan general details of your business website and set out your goals. When you have a well-planned and laid out site, it helps you make various important marketing strategy decisions that will boost visibility and bring in more traffic. The theme and look of your site should be consistent across all its pages and you should make sure the same branding is maintained on your print media such as brochures, flyers etc.

Define your company’s mission, as this will help you more easily determine what should be included in your site such as the services or products you offer, and how you distinguish yourself from other companies in this space. A good web designer will be able to help you chalk out a detailed plan

#2 Choose A Domain Name

This is the next step in the website building process; you would have to pick a domain name that refers to your site’s unique web address. Most people choose their company name as their domain name as well; but sometimes you find that the domain name is already taken. Your web designer will use special online tools to identify the availability of your chosen domain name.

Choose your domain name with care and brainstorm a few different ones before you create your unique web address. It’s crucial to ensure the domain name is short and very easy to remember as that will make a better impact and stay in the minds of your existing and potential customers.

#3 Choose a good web host

The web host is the location where your site & software will be held and also made available to your visitors. Your decision should be based on the software chosen as well as the speed and the number of visits you think you will potentially receive. If you are working on a tight budget, you can initially go with less powerful and less expensive and shared hosting services and then upgrade to more powerful and faster, dedicated in the future. It’s important to consider whether your host also offers automatic installation of the chosen content management software you have chosen.

#4 Organize your website

You should think about the appearance of your website and how you will use the pages. Consider aspects such as menu selections and the placement of your logo. Organize information on your website to provide you maximum flexibility. If you have only a few main menu selections at the outset consider which ones you may want to add in the near future so your primary design can accommodate them.

#5 Include relevant and engaging content

Your website will need SEO-friendly content that is relevant, informative, and something that keeps your visitors engaged and on your site for a longer period of time. Include media like images and videos as well as infographics where appropriate. Make sure the pages aren’t cluttered and that you use good and consistent fonts across the site.

A website requires constant attention and you would need to ensure its maintained well and upgraded at the right intervals. Refresh the content on your site regularly and make sure there are no broken links on the site. Take a look at some benefits you get from getting a custom website.

For excellent responsive web design, custom or template sites, sales process support, CRM automation and results driven online marketing strategies, feel free to connect with Digital Canteen at this number – 02-9025-4304.

Thanks for reading,
Digital Canteen Team
02-9025-4304