Your target audience will find your website through search engines and most search engine users don’t look beyond the first few results. The goal of Search Engine Optimisation is to make a website much more efficient and user-friendly. This optimisation will ensure your website lives up to the standards laid down by the search engines, which in turn will help you rank higher on the search engine results pages.
SEO is one of the most important digital marketing strategies available today. Most marketers will first focus on this strategy and make sure your online presence is SEO-friendly before they carry out other digital marketing techniques.
Pay per click Advertising
Social media Marketing
An SEO expert will optimise your website to live up to over 250 ranking factors considered by the search engines. They will also consider your overall reputation with the help of backlinks, online ratings and reviews, mentions, social media activity, etc
SEO is actually a combination of a number of different strategies and that includes website optimisation, content writing, overall design, and some technical aspects like meta data, URL keywords, etc. An SEO expert will optimise your website to live up to over 250 ranking factors considered by the search engines. The search engines use these factors to control quality and ensure all websites that show in the first few entries provide users with current and accurate information.
As search engines aim to provide the best and latest information to their users, they’ll only place websites that provide relevant information on the first or second SERP. Their bots will scan your website thoroughly to determine if it’s easy to navigate, secure, and fast. All of these factors will determine whether your website is really worthy of the high ranking. Without it, your website will lag behind the competition.
DIY SEO is possible but there’s a steep learning curve. SEO is a complex strategy that includes everything from content writing to backlinks. You will have to learn abouteverything included in this strategy in order to get the best results. This can be time- consuming and stressful, especially if you have to run a business at the same time.
A professional SEO expert will make sure you’re visible on the search engine and have ample traffic flowing into your website on a regular basis. At Digital Canteen, we create excellent SEO strategies, implement them, and monitor them as well. This ensures you always get consistent results in the long-term.