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Today, there are various digital marketing strategies you can use to boost your online presence, extend your business reach, attract more customers and increase your sales. However, while incorporating these tactics in their digital mix, many people forget exactly how important email marketing is. They believe that email marketing is no longer relevant and that it has no future either.

However, whether you are a small or large business, email marketing can benefit you in several ways. It is an effective way to boost your marketing efforts, reach your audiences and engage with them effectively and is something that you need to include in your digital marketing strategy for 2020. Here we take a look at why email marketing is so crucial in 2020.

Email Marketing for Your Business – Why You Need It

It’s something that everyone uses right from consumers and visual professionals companies. Almost 50 % of the world’s population has an email address, and market research states that by 2023 there will be about 4.3 billion people in the world using email.

This statistic indicates that businesses of various sizes have an excellent opportunity to reach their target audiences regardless of the demographics. When you add email marketing to your list of digital marketing strategies, you can improve your visibility and reach and convert more leads consistently. Even in times like the current pandemic, email marketing can help you reach your audiences and keep them engaged.

Email marketing enables you to reach a larger group of people. However, there are many benefits that many other digital marketing strategies cannot provide. You can tailor your messages and personalise messaging based on consumer actions. You can also compartmentalise audiences and use segmentation so that the right leads get the most impactful information at the right times. Take a look at why you should focus on this marketing medium.

1. Great Potential

A whopping 85% percent of Gen Z also prefer using email over other forms of communication. Once this demographic starts working, the percentage will grow significantly. So if you want to maintain your competitiveness in the marketplace, you need to add email marketing as part of your digital marketing strategy.

2. Cost-Effective

Regardless of the strategies or tactics that crop up over the years, some things will remain unchanged. Every company needs to find strategies that would allow them to optimise their marketing budget while achieving its overall goals. Teaching your target audiences and engaging with them regularly, can be very cost-effective with email marketing. Traditional marketing methods such as direct mail, print or TV can be quite expensive as there are various fees involved.

However, that isn’t the case with email marketing. Depending on what kind of in-house resources you have, you would need some help to create the right type of email content. Automation services are also an excellent way to connect with your consumers regularly, and you would have to pay some amount for this as well.

However, it makes the entire process less time-intensive and more effective. When you compare the amount you would typically pay for printing and mailing marketing materials to customers, you will find that email marketing is incredibly affordable.

Also, it provides an excellent return on investment. For every dollar that you spend on email marketing, you can get up to $38 in ROI. This indicates exactly how cost-effective the method can be for your business, especially if you are a small business, working on a tight budget.

When you look at it overall, digital marketing becomes very straightforward to start and maintain, and you do not spend much on it over the long-term as well. Triggered marketing campaigns and segmentation also give you the best bang for your buck and allow you to expand your business without having to channel large amounts of revenue into digital marketing. Therefore cost-benefit is one of the most important reasons why you should leverage email marketing.

3. Reach a Larger Number Of Mobile Customers

Mobile marketing is something you cannot ignore today. An increasing number of consumers are using mobile devices every single day. If you want to maintain your competitiveness in the online market space, you need to interact with mobile customers regularly. Today, almost two-thirds of emails are being accessed via smartphones or tablets.

So this becomes an effective way for you to reach consumers using mobile devices. If you want to reach these audiences, you would need to ensure that your email content is built in line with responsive design methods. Give customers the option to view emails with visuals or HTML emails.

Whenever you are adding videos or images to the email content, make sure that it is small so that it loads quickly and is easily viewable on mobile devices. While adding written content ensures that it is concise and short and all the links within it are clickable so they can lead readers to the pages you want them to on your website.

4. Automation Is Possible

There are specific marketing processes which cannot be automated successfully. However, email marketing can be. When you automate emails, it helps to improve the timeliness and relevance of these strategies. You can use various workflows and triggers to send out messages automatically to your consumers once they take a specific action.

5. Personalised Email Messages

With digitalisation spreading its arms into every aspect of our lives, personalisation has become increasingly important for consumers. Nobody wants to be bombarded with ads for the very same products every day. Digital consumers look for more tailored and personal marketing efforts based on their preferences and needs.

If you take the time to learn what your audience needs, it can become a crucial factor in creating successful email marketing strategies. Use data that you have collected from various platforms, mobile integration and triggers to improve the relevancy of the content of your campaign.

You can use all the data that you have collected from your leads and subscribers and create content that is relevant and personalised for your readers. This will go a long way in improving your click-through rates and conversion rates. Simple things like using the customer’s name can be a significant way of engaging and communicating with your leads.

Other Benefits

It is possible to make email marketing more interactive, straight to your customers’ in-boxes. The amount that you spend on this strategy is significantly less than all other methods of connecting with consumers. Also, email marketing is measurable, and you can use various email marketing analytics tools to see whether your emails are being opened, links are being clicked, consumers are taking the desired actions or have converted.

You are also able to see how many people have unsubscribed from your list. Use all of this data and information to analyse and tweak your digital marketing strategy to boost your online presence.

As you can see, there are several benefits to using email marketing. As a small business, you need to focus on various aspects and take a multi-pronged approach when you are designing any of your digital marketing campaigns.

Including email marketing, this effort can help you improve your visibility in the online space. Setting up a successful marketing campaign for 2020 involves ensuring that you are catering to your potential customers’ specific requirements. Work with a digital marketing professional with experience as they will be able to provide you with tailored campaigns that meet your needs and fit your budget. They will also keep track of the campaign, analyse it regularly and ensure its relevance.

For customized responsive web design services and custom/ template sites, CRM automation, and results-driven digital marketing strategies, call Digital Canteen on 02-9025-4304. Discuss your project details, and we will get your project started as quickly as you want.

Thanks for reading,
Digital Canteen Team
02-9025-4304