How You Can Generate A Greater Number Of Online Reviews
When there is talk about customer reviews in the digital space, the first thing that comes to mind is about unhappy customers venting their anger, criticising and complaining about a company’s products or services. It’s true that a happy customer will rarely take the time to post a detailed positive review about a product, service or business.
But an unhappy one will cannonball towards their phones or computers and post scathing reviews if they are dissatisfied with the services a company or establishment has offered them. Even a few negative reviews can cause significant harm which can sometimes be challenging to fix. No matter which way you look at it, online reviews can make or break your reputation.
So, it makes a lot of business sense to focus on generating a more significant number of positive online reviews. This can help you build your brand’s reputation and increase traffic and sales. Most modern-day customers go online to see what existing customers are saying about a product or service. Many of these customers will base their purchase decision based on the first-hand experiences that others have had about a business.
How to Generate Positive Online Customer Reviews
It can benefit you to encourage your happy customers to post reviews. This will increase visibility, and tell potential customers that you are trustworthy and offer good quality products and services. Online reviews feature on social media, search engines as well as on exclusive review sites and apps as too.
As mentioned, a large number of people check reviews before making a purchase decision. It means just having high-quality services, and products are no longer enough to get positive reviews, and you need a strategy for this to happen. So what can you as a business do to generate more reviews? Here are some useful tips:
1. Ask your customers via email, to post reviews
It’s straightforward and affordable to generate and automate email campaigns. This makes them an excellent option for well-established businesses as well as startups that have tight budgets. Regardless of the industry you are in, and whether your customers make purchases at your brick and mortar store, via your app or website, you can set up a good email campaign and ask them to post a review after they have interacted with your brand.
2. Garner Visibility Via Your Social Media Accounts
If you have an excellent social media presence with a strong online following, you should look for reviews there. You have the option to create a post or run a comprehensive campaign asking them to post a review of your brand if they are happy with your products or services.
3. Make sure your website is optimised for reviews
If you sell products online via an e-commerce website, you can easily include a post-purchase review request. You also have the option to add a request like this at the end of all your blogs.
4. In-store reminders can help too
If you have a brick and mortar store, train all your customer-facing staff to request customers to review your brand. You can also install in-store signage with the same purpose. It’s best to interact with customers when they have made a purchase.
5. Incentivise customers to post reviews
You also have the option to offer rewards for your review campaigns, and this can be the motivation that customers need to write reviews about your business. Based on the reward you offered, you can also test responses and learn which campaign garnered the best results. These incentives can be something small like a discount code on future purchases etc.
These simple strategies can help you generate more customer reviews. But it would be best if you were consistent with your efforts. Focus on offering excellent quality services and products and wow your customers. Touch base with them at regular intervals and focus on improving your marketing efforts. Slowly but surely, you will notice results.
For excellent responsive web design, custom/ template sites, CRM automation, CRM automation, and results-driven online marketing strategies, call Digital Canteen at 02-9025-4304 to discuss your project details; we will get your project started as quickly you want.
Thanks for reading,
Digital Canteen Team