- Posted at 11:49 pm in Content Marketing , Digital Marketing , Facebook Marketing , Marketing , Social Media Marketing , YouTube Marketing , by Digital Canteen
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Content Marketing and Social Media: How they can (and should!) work together to better your business
The number of people using some form of social media is staggering — approximately 3.8 billion people in 2020, which is up more than 9% from 2019’s 3.48 billion. So it should come as no surprise that having business on social media is a no brainer.
That’s not to suggest that your business hasn’t been hustling. Most business owners recognize the value of well-crafted content marketing but may not necessarily be sold on devoting time to social media marketing. However, when executed correctly, these two become the dynamic duo that can help get your business in front of fresh eyes and convert followers into buyers.
Content marketing is unconventional in the sense that it does not specifically reference your services, products and brand. With content marketing, you’re gifting readers with content related to your business without specifically mentioning your business.
Let’s use Martha Stewart as an example. Since building her brand into a lifestyle empire, Stewart has become the assumed expert on all things related to entertaining, cooking, and decorating. Her magazine publication, Martha Stewart Living, regularly includes stories and articles about subjects that have nothing to do with any of the products she sells—and her devoted readers cannot get enough.
That’s the trick to content marketing—you want to create content that establishes you as an expert in your field and that builds confidence in you and your business. This will strengthen your relationship with customers and can increase your profits.
Combining Your Content & Social Media
Considering you’ve put in significant effort creating high-quality content, it only makes sense to take advantage of social media platforms in order to increase the size of your audience.
Social media makes it easy to get all of those thoughtful blog posts, images, newsletters, problem-solving tips, and videos you’ve created out in front of fresh eyes. But you don’t want to throw them up in your feed all willy-nilly.—there should be a little thought and finesse put into it.
Here are some things to consider when putting content on social media:
- Know your audience – Any good marketing plan begins with knowing your customers. Look at your most valued customers and collect data. How old are they? What are their interests? What value can your product/service bring to their lives? Knowing the answers to these questions will help you determine which social media platforms to use and the best ways to reach your audience there.
- Look at your performance history – Perhaps you’ve been on social media in the past but have only given it a half-hearted effort. If that’s the case, you can pull valuable information from your past performance analytics.
Go through the data and see which posts performed best, then ask yourself why. What kind of content was it: photo, video, graphic? Was your content crafted in a way to encourage audience engagement? Knowing what worked best in the past can help you hone in on what speaks best to your audience, allowing you to save precious time and money when crafting future popular posts.
- Check out the competition – Now is the time to sneak onto the social media pages of business competitors and do a deep dive into their posts. See how many followers they’ve acquired. Look through their posts and see which ones receive the most engagement. What kind of content elicits a high rate of response? Look for any blank spots—perhaps there is a topic/product they should be discussing but aren’t. Researching your competitors can guide you in creating your own content.
- Pick your platform(s) – It’s important to remember that different platforms support different types of content. Knowing the best platform for your type of content can be key in getting your posts in front of as many people as possible.
LinkedIn and Facebook both allow for long-form posts, so if you’re wanting to share text-heavy content (like blog posts or newsletter content), these would be the platforms for you.
If you have video content, you want to consider using YouTube. And, don’t discount Tiktok—business owners are quickly learning this is a relatively untapped market—though videos are very short on this platform, averaging 15–60 seconds.
You may notice that your audience demographic is different depending on which platform you use…and that’s not a bad thing! Having a varied audience can be beneficial for business, but you may need to tailor your content according to the type of followers.
At the end of the day, your content should engage and inform your audience. It should relate to your followers in an organic and authentic way. Couple that with smart social media marketing and you’ve got yourself a dream team that will soon increase the number of people who know about you and your business. It’s a match made in heaven.
For customised web design services or template sites, CRM automation, and effective, results-driven digital marketing campaigns, contact Digital Canteen on 02-9025-4304. Discuss all your project details, and our team will get your project started as per your requirements.
Thanks for reading,
Digital Canteen Team