Does Your Business Need To Advertise On LinkedIn
Today, regardless of the sector you operate in, you need to use social media marketing to reach your audience and expand your reach. When it comes to marketing on social media, there is a lot of talk about platforms such as Facebook Instagram Twitter etc. However, LinkedIn is one of the lesser discussed platforms that can prove to be highly beneficial for your business.
Is LinkedIn All It’s Made Out To Be?
This platform has been created to give various industry professionals a robust platform they can use to network with their peers. Many people indeed wonder precisely how beneficial it is to be on this platform, and over the years, its popularity has peaked and troughed. Now, Linkedin has more than 700 million active users, and that says a lot about how useful it can prove to be for many professionals.
Just like many other social media platforms, LinkedIn too offers you the functionality to create various targeted campaigns depending on the budget you have. You can determine how many impressions or desired clicks you need so you can stop your ads whenever you like.
Types of Ad Content on LinkedIn
This self-service solution helps you create the kind of marketing strategy that you want on LinkedIn, and you can make changes to it whenever you like. For these self-service accounts, there are ad formats such as Text Ads, Sponsored InMail and Sponsored Content. If you want a premium option, LinkedIn’s Dynamic Ads are available via the platform’s account-managed advertising services.
In this, you have to partner with another member on LinkedIn and create highly visible ads exclusively targeted to premium audiences. Using LinkedIn for Business to Business Success
Is LinkedIn For You?
B2B businesses find it quite challenging to advertise on social media. When you incorporate Facebook, Twitter or Instagram marketing into your overall digital marketing strategy, your primary audience is individuals. This audience uses the platform for personal interactions rather than professional ones. And this is where LinkedIn is different.
Out of all the business to business leads that come in from social media platforms, advertising on LinkedIn can prove to be 80% more effective if you operate in the B2B sector, which can prove to be advantages for you. It offers you outstanding advertising solutions, is a great place to post content and use it as a marketing platform. Today an increasing number of professionals are using newsfeed on LinkedIn, a place where they can learn about industry and job trends and topics.
Prominent Industries on LinkedIn
If you are still wondering whether LinkedIn advertising is for you and whether it will work for the sector you are in, it doesn’t matter. If you are a B2B business, you need to be on LinkedIn. Financial services, software, Advertising and Marketing, HR and IT are the prominent industries on this platform.
Even if you do not operate in these industries, you can still benefit by being on LinkedIn. If you are part of an industry segment which is much smaller on LinkedIn, it becomes more straightforward for you to reach your desired audiences.
LinkedIn also offers a wide range of targeting options which means you can reach your perfect audience. Due to this functionality, business professionals can access accurate audience information which the members update regularly. It means that your advertising is exact, making it more effective.
The audience targeting function on LinkedIn uses real-time demographic data that has been generated by the members. This includes details such as company, job title, seniority, industry etc. under primary categories such as identity, interests, experience, education and company.
All you have to do is sign into the campaign manager and choose the preferred advertising method after you create your ad there. As mentioned earlier, the options include Sponsored Inmail, Text Ads and Sponsored Content. This allows you to build your target audience, publish your ad and wait for qualified leads to come in.
Hire Professionals for LinkedIn Advertising
If you are in the B2B segment and want to maximise your leads on this top-rated social media platform, you would still need the assistance of digital marketing experts. Setting up your profile, creating ads and setting all the parameters requires a certain amount of skill and knowledge.
You might also need to tweak the parameters as required based on your business advertising needs. They will customize their services so that you get the best value for money by advertising on LinkedIn. Professionals in the field would be able to help you with all of these aspects so that you can generate maximum leads and benefit from being on this B2B platform.
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Thanks for reading,
Digital Canteen Team