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4 Easy Steps to Create a Killer Social Media Marketing Strategy (It’s Easier Than You Think!)
If you read the word strategy in the title and immediately thought “Ugh…this is going to be labor intensive and time consuming”, you couldn’t be more wrong. Social media marketing doesn’t have to be complicated…and it may be one of the most important marketing campaigns you can roll out for the benefit of your business.
Nearly 4.5 billion people are currently active on social media, and a whopping 79% say user generated content strongly impacts their purchase making decisions. If you have yet to invest in social media marketing, there is no time like the present and, to make things a little easier for you, we’ve gathered everything you need to know to create a killer social media strategy and organised it here for you in 4 easy steps…you’re welcome, friends!
1. Take Stock of Your Current Social Media Status
Most businesses have some form of social media out there, even if you aren’t tending to it properly. Oftentimes business owners have the best of intentions—they set up a profile on a platform or two, make it a few months with regular posts, and gain a few followers…only to have life get in the way or work inevitably gets busy, and your social media presence falls to the wayside.
If you have neglected profiles out there, now is the perfect time to give them a bit of an overhaul. Look them over to ensure they are optimised—your profile and cover photos are on brand, website links are still correct and your bio information is up to date.
If this is your first foray into the world of social media, build your profiles taking the same details mentioned above into account as you do. You should use the same profile photo for every account, regardless of the platform—doing so will make your brand more recognisable. Speaking of the various platforms…
2. Decide Which Platforms to Use
Some business owners are tempted to create a profile on every social media platform out there, thinking this will increase their number of followers. The problem is, it is unlikely the people who are interested in your business/services are using all platforms…so why waste your time and effort creating media your client base is unlikely to see?
This is where knowing your customer base really well comes in handy. You’ve likely already analyzed your ideal customers and have demographic data telling you the typical age, location, income level, and occupation of your average customer. Such information can provide valuable clues as to what social media platforms your customers are most likely to use. For example, Facebook tends to attract an older audience, while Twitter is popular with middle-aged professionals, and Instagram appeals to younger social media users (30% of their audience is aged 18 – 24).
3. Take a Peek at Your Competition
Odds are you have competitors out there who are killing it on social media. Check out their social media to find out which platforms they are using most successfully. Take a look at their content…what speaks to their followers? Striking images? Informative graphics or video tutorials? Posts offering helpful tips and tricks?
Such reviews can provide insight on which platform to use. If your business caters to younger clientele and you find your competitors are killing it on Instagram buy have yet to build a platform on TikTok, this could be your opportunity to build a profile on a platform where customer base is currently underserved rather than try to duke it out on a platform where the competition is already well established.
4. Start Posting Quality Content…and Stay Engaged
Your content must have value to your followers—industry insight, helpful tips, thoughtful commentary, etc. What you post must matter.
Just as important is your commitment to engaging with followers. If people take the time to ask a question, share their opinion, or send a direct message, you must be prepared to respond…and quickly. According to the 2020 Sprout Social Index, 79% of consumers expect a brand to respond within 24 hours of their reaching out on social media…and 40% expect a response within 1 hour.
Consistent engagement with followers builds brand loyalty and increases consumer trust in your business.
If you’re sold on the importance of social media marketing but are unsure where to start, reach out to us at Digital Canteen. We can help you spruce your existing social media profiles or build beautiful new profiles from scratch that will have customers falling over themselves in their haste to follow you.
Here’s to creating stellar social media marketing!
Thanks for reading,
Digital Canteen Team