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The Connection between Colour Psychology and Brand Marketing
  • Posted at 7:40 pm in Content Marketing , Digital Marketing , Facebook Marketing , Marketing , Search Engine Marketing , Social Media Marketing , Video Marketing , by Digital Canteen
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The Connection between Colour Psychology and Brand Marketing

Every business owner needs to recognise that people are visual creatures. It means that colours have a significant impact on our purchasing decisions. For instance, between red and green, red can increase conversion rates by up to 21%. This way, as a business owner, you can improve your conversion rate without changing anything except that colour you opt for.

Importance of Colour Psychology in Marketing

While it’s true that colour affects human behaviour, it’s crucial to opt for the right colours to have a positive impact on your customer’s purchase decisions. You might wonder how to choose the right colour to have the desired effect, and why specific colours affect people differently. However, you need to first understand the fundamentals of the psychology of colours before implementing them in your marketing strategies.

Note that your favourite colour might not necessarily be the ideal choice when it comes to your logo or branding. This is probably the biggest mistake that businesses tend to make while selecting the perfect colour to represent their brand. The reason for this is that your perception of a favourite colour might not be the same as your target audience. Although it’s hard to set aside our personal preferences, it’s necessary to select colours that align perfectly with your company goals.

As a business owner, you need to understand the role that colour psychology plays. Once you figure out the different perceptions behind specific colours, you can effectively implement them into your marketing efforts. You will notice a significant rise in your business by incorporating the right colours into branding.

Besides, you also need to understand primary colours and their different meanings. Several brands that have adopted this concept in their marketing have found significant success. Your marketing team has to take full advantage of these colours and create something unique and powerful.

What Is Colour Psychology In Marketing?

Colour psychology is the research where you look into how colours affect human behaviour. For instance, different colours affect how your target audience perceives your brand. Therefore, even though you go for an apparently amazing colour, you might not see the desired outcome.

Every colour has its pros and cons, and you need to be aware of the perceptions that people have about each colour. Besides, you also need to take the positive and negative colour associations that revolve around each colour into consideration. Also, keep in view that colours play a small role in your brand’s overall experience. There are several additional factors like your products, design style, people, as well as the font that come into play.

These elements need to blend in seamlessly to create a compelling brand image. Here are a few standard colours and the effect they have on people:

  • Blue – This colour has a distinctive effect on the human mind. Blue is known to have a calming effect. Cool colours tend to have a serene, trusting, and more relaxed effect. Blue is a primary colour, which is why many companies use it. For example, both Facebook and Twitter use blue as it signifies unity. It also implies that they are trustworthy platforms to engage with friends and family.
  • Red – Red is a rich colour that has several positive attributes. For instance, it can trigger both positive as well as negative emotions. It also represents leadership. As this colour is associated with passion, it is perfect for creating a sense of increased excitement and urgency. The reason why it draws attention relative to other colours is that it stands out. For example, Netflix perfectly incorporates red into its logo as it generates excitement for its users.
  • Yellow – It is commonly considered a bright colour. When you utilise this colour correctly, it can have a profound effect on customers. It is known to evoke feelings on positivity, intellect, and optimism. Yellow is also associated with happiness and fun. If your business incorporates such emotion, it might be an ideal option for you.

In short, selecting the right colours in your marketing and advertising campaigns can be the difference between an impactful and non-impactful strategy. For customised web design services or template sites, CRM automation, and effective, results-driven digital marketing campaigns, contact Digital Canteen on 02-9025-4304. Discuss all your project details, and our team will get your project started as per your requirements.

Thanks for reading,
Digital Canteen Team

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