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When it comes to SEO rankings, both small businesses and American actress Mae West agree—

“Too much of a good thing can be wonderful”.

Search engine optimisation (SEO) is a marketing strategy that promotes your business’ rank in search engine results. Think about your recent searches on Google. Can you remember the last time you clicked through results beyond the first page? If you can’t, know that you’re not alone—according to HubSpot, a staggering 75% of users never scroll beyond the first page of search results. It’s easy to see, then, why boosting the ranking of your small business website is worth the investment. And, considering it is cheaper than paid advertising, there’s no reason to wait.

So, how do you do it?

There are few key strategies to boosting your SEO ranking. Let’s take a look.

1. Do your keyword research

There’s no way to get around it—keyword research is the cornerstone to building a solid SEO strategy. And, to figure out your keywords, you’ll need to know (and I mean really know) your customers. What are people searching when trying to find your business? What products and services are important to your potential clients?

Once you know what matters to them, you can start looking for keywords specific to your market…and the more dialed down they are, the better. For example, if you own an athletic apparel business, you wouldn’t want to choose “socks” as a keyword, simply because it’s terribly generic. No one is going to search “socks” and sift through the millions of results. Dial it down—men’s breathable running socks is a great longtail keyword that shrinks the search results down to your niche.

2. Optimise for local search results

Take a hard look at your website and make sure it’s optimised for those in your area looking for your products or services. Your homepage should make it crystal clear who you are, where you are located, and what services you provide.

Take time to confirm that your homepage title tag, header tag and metadata also include this information. This will help search engines know where to find you.

Make sure each product or service offered by your business has its own dedicated webpage. Again, be specific. If you sell jewelry, rather than having a single page titled “Our Jewelry” build a separate page for earrings, necklaces, and bracelets. This will help search engines find your business and improve your ranking.

3. Claim your Google My Business page

Potential customers are searching for local businesses that offer what they need and appear professional and dependable. When you claim your Google My Business page you can confirm that the information provided is accurate and upload those details that make your business look like one new customer can trust: your logo, a brief description, your contact information, business hours, and a link to your website.

Filling out your listing increases the likelihood of your business showing up in local searches and gives you the opportunity to connect with potential customers nearby.

4. Make sure your website is mobile friendly

If you’re thinking this step is a suggestion and not a necessity, think again. As of 2020, more than 50% of global internet traffic is attributed to mobile users. Ensuring your website looks just as beautiful and is just as easy to navigate on a mobile device is critical in improving your SEO ranking.

The easiest way to accomplish this is to test your website yourself. How does it look on your phone? Are you able to navigate to all pages easily without encountering broken links?

For a more thorough review use Google Mobile Friendly Test, which will analyse just how mobile friendly your website really is and tell you what, if anything, needs to be fixed.

5. Post high-quality content

It should go without saying but I’ll say it anyway—all your effort is for naught if the content you’re showcasing on your website is subpar.

Your content should be crystal clear, cohesive, and on brand. It needs to be professionally written and targeted specifically at your customer. What do they want? How can your product or service improve their lives? The potential customers perusing your site need to read information that proves you are an expert in your field with a service or product they cannot live without.

Couple interesting writing with eye-catching graphics and you’re sure to gain new customers and boost your SEO.

SEO plays an integral role in getting your small business noticed by the online world. If tackling optimisation for your business feels overwhelming, you’re not alone. If you’d like a professional audit of your website SEO, contact Digital Canteen on 02-9025-4304. Discuss all your project details and digital marketing needs, and our team will get your project started as per your requirements.

Thanks for reading,
Digital Canteen Team
02-9025-4304