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5 Ways Your Website Design Affects Your SEO Ranking
When it comes to website design for your business site, it’s important to remember there’s more to consider than aesthetics. Your website is going to be the first place people go when they want to learn more about your company. And, while you want it to be visually appealing (we’ll talk more about that later), you also want to make sure it is set up in a way that is search engine optimisation (SEO) friendly.
Curious how your website design affects your SEO ranking? Let’s look at 5 key points.
1. A Bad Website is Bad for SEO
Search engine bots are designed to imitate the way humans interact with a website, so the design and usability of your site is going to affect your SEO ranking. If you have a clunky website design without headings or with hard-to-find contact information and little valuable content, people will quickly leave your site. SEO bots pick up on the mass exodus and, in turn, lower your search engine ranking.
Make sure your website is user-friendly, with easy-to-find information and plenty of engaging content to encourage visitors to stay on your website.
2. Boring Visuals Can Lower Your SEO
According to recent studies, 94% of first impressions of websites are based on how they look. When it comes to website design, looks matter so plan to invest time and money in creating high quality, engaging visuals in order to keep visitors on your site and improve your SEO ranking.
Consider adding a video to your home page after a few paragraphs explaining your business. The video will keep visitors on your page longer and may encourage them to click on a link, sending them further into your site and boosting your SEO ranking.
Spin-the-wheel style pop ups that engage visitors by asking them to spin a virtual wheel for some benefit (free download, digital coupon, etc.) can also increase interaction and benefit SEO ranking.
3. Make Sure Your Site is Mobile Friendly
In the first quarter of 2021, mobile devices made up 54% of global website traffic, which means your website better have a responsive design and look great on both desktops and cell phones. Google has come right out and said they appreciate responsive design in websites, so much so that they reward mobile-friendly sites. As of 2018, Google now ranks sites based on the mobile version of their site instead of the desktop version.
If you’re wondering how to make your website more mobile friendly, there are plenty of conversion platforms that can take the desktop version of your site and reconfigure it into a mobile-friendly format. You can also enter your site into Google’s mobile friendly testing tool to see if it really is mobile friendly.
4. Make Sure Your Content is Readable
People aren’t going to struggle to read your content if you use a pale font or have text scrolling over photographs that make it impossible to read. The best way to get honest feedback is to ask someone else to click through your site and see if everything is easily readable.
5. Customise Your 404 Error Page
Occasionally, something happens and your website won’t load. It may not be your fault—a visitor may have inadvertently mistyped your website in the search bar. It could be a server issue or a dead link within your website. Whatever the cause, the default 404 error page is usually a boring gray page with a frowning emoji that leaves visitors no option but to click the back button to return to the previous page. Those immediate jumps away from your page, tell search engine bots that the content on the broken page was of no value. This, in turn, can lower your ranking.
Many people don’t realise you can (and should) create a customised error page in the event your content is not available. This lets visitors know they are still on your site and that the site is experiencing a temporary error. More importantly, a custom 404 error page allows you to include a variety of internal links to other pages on your site (“Return to Home”, “Read Our Blog”, “Shop Our Online Store”), keeping visitors on your site and improving your SEO ranking.
Your website is a huge part of your marketing plan, so it’s worth the investment to create a site that is cohesive, on brand, easily navigable, and engaging with your clients. Not only will this improve your relationship with current customers, but it can also increase your search engine ranking, making your site more visible to those searching for your services.
If you’d like some assistance creating a high-quality website that works hard for your business, contact us at Digital Canteen. We know how to handle the visual and technical aspects of website building and will craft a site that will engage visitors and turn browsers into buyers.
Thanks for reading,
Digital Canteen Team